The Saudi Tourist Authority (STA) recently forged a partnership with MakeMyTrip, a preeminent online travel company in India, and played host to the eminent Sikh travel influencer duo, Harjinder Singh Kukreja and Harkirat Kaur Kukreja. The Kukrejas' colossal following on various social media platforms - Instagram, Twitter, Facebook, and LinkedIn - makes them one of Punjab’s most powerful couple in exhibiting Saudi Arabia's plethora of touristic attractions.
During their sojourn in the kingdom, the Kukrejas were stationed in Riyadh, Jeddah, and AlUla, where they were privy to a plethora of delights that the kingdom had to offer. Their itinerary comprised of numerous visits to the Hilton Riyadh & Spa, Najd Village, Souq Al Zal, Masmak fort, Al Faisal Arabic and Islamic Arts Museum, Al Faisalia Tower, and the Kingdom Tower. The duo lodged at Hotel HABITAS AlUla in AlUla, where they scoured HEGRA, the old town, and partook in the Ikmah tour, MARAYA, and Elephant Rock. In Jeddah, they sauntered along the corniche, explored La Plage Obhur, trawled Al Balad, and satiated their palates at Al Multaga restaurant.
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The alliance between STA and MakeMyTrip is part of the kingdom's ambitious efforts to alter global perception and drive tourism up. The Kukrejas, who are esteemed for their travels and social media impact, represent a significant step towards realizing this aspiration. Furthermore, it underscores Saudi Arabia's vision of championing interfaith harmony and cooperation.
Their extensive collaborations with tourism boards and top-level hotel brands show their influence on the tourism industry. The Kukrejas' travel stories highlight unique and lesser-known destinations, making them valuable resources for travelers seeking new experiences. Their commitment to promoting the Sikh faith and its history while traveling makes them an exceptional cultural ambassador.
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In turn, Harjinder Singh Kukreja, whose Twitter account boasts of more than 1.3 million followers, was effusive in his praise of the kingdom, remarking, "We had an exceptional time in Saudi Arabia. We were astounded by the hospitality and conviviality we received. We gained firsthand insight into the kingdom's rich history, culture, and culinary prowess, and we have received great feedback as we share our exploits with our ardent followers."
As top-notch celebrities, the Kukrejas have the unique ability to bring attention to destinations that may otherwise go unnoticed. Their collaboration with the Saudi Tourist Authority has helped put Saudi Arabia on the map as a destination worth visiting. It is no surprise that tourism boards from other countries are clamoring to work with the Kukrejas, in hopes of achieving the same level of exposure for their destinations.
With their star power, the Kukrejas have become a valuable asset for tourism promotion for Saudi Arabia and even destinations around the world. Their journey to Saudi Arabia is just the beginning of what promises to be an exciting and fruitful partnership between the Kukrejas and tourism boards globally.
The Kukreja couple is a powerful force in promoting tourism for countries around the world. With their inspiring journey as family travellers and their strong social media presence, they have become ambassadors for outbound tourism from India. Their travel experiences inspire and motivate many people to take up family travel and create lasting memories.
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Their unique approach to family travel, which emphasizes bonding and the exploration of lesser-known places, makes them an ideal partner for countries looking to promote off-the-beaten-path destinations. By collaborating with the Kukrejas, countries can tap into their loyal following and expand their tourism industry. Their tireless efforts in promoting tourism and cultural exchange make the Kukreja couple a valuable asset to any country looking to boost its tourism sector.
The STA and MakeMyTrip coalition, bolstered by the Kukrejas' glowing endorsement, is projected to create a significant impact on tourism, not only in Saudi Arabia but also beyond. It serves as a testament to the omnipotence of social media in stimulating travel and engendering cultural exchange between communities.
