Regal Jewellers, one of the major jewelry makers and distributors of South India, has formally declared their arrival in Tamil Nadu by opening their first store at T. Nagar in Chennai on 31st July. Carrying the 48-year-old tradition of expertise, reliability and manufacturing to one of the biggest jewelry markets in India, the company also introduced renowned actors Vijay Sethupathi and Simran as the Brand Ambassadors of Tamil Nadu and the latest campaign "Indha Maatram... Adhu Nalladhu Dhaane?"
For nearly five decades, Regal Jewellers has built a reputation for exceptional craftsmanship, transparent pricing and uncompromising quality. With its expansion into Tamil Nadu, the brand is introducing a meaningful shift in the jewellery buying experience by enabling customers to purchase their favourite jewellery directly from the manufacturer at wholesale pricing.
The campaign, "Indha Maatram... Adhu Nalladhu Dhaane?", is an expression of the difference that Regal Jewellers plans to create in the mind of customers when it comes to buying jewellery. The campaign stars Vijay Sethupathi and Simran and urges customers to adopt a more intelligent approach to buying jewellery that entails getting it directly from the manufacturer at the best prices with unmatched quality.
Regarding the expansion into the region, Mr. Vibin Shivdas, Managing Director & CEO of Regal Jewellers, says:
"Regal Jewellers is entering Tamil Nadu to change customers' perception about buying gold jewellery. Buying directly from a manufacturer and wholesaler is one such change that we believe in, and this thought has been put in our campaign, 'Indha Maatram... Adhu Nalladhu Dhaane?'."
"Our arrival in the state of Tamil Nadu represents yet another major landmark in the journey of Regal Jewellers. Chennai and Puducherry would just be the start of the exciting long-term plans that we have in the state of Tamil Nadu. We are thrilled about bringing the advantages of buying jewelry directly from a manufacturer/wholesaler to the residents of Tamil Nadu."
As part of its long-term expansion strategy, Regal Jewellers has laid out its ambition of providing more than 2,000 job opportunities in the state of Tamil Nadu. The firm shall recruit for its various roles in Retail Operations, Customer Service, Merchandising, Logistics, Administration & Support while offering training programmes and growth opportunities along with the best-in-the-industry salary packages.
The first ever Regal Jewellers Showroom in Tamil Nadu will be opened on 31st July at T. Nagar, Chennai, marking the commencement of the brand's long-term vision for the state, combining its 48-year-old legacy, manufacturing-direct advantages, superior craftsmanship, and a promise to make a difference in the lives of communities it touches.
The opening of the Chennai showroom will mark the first of the many ambitious plans of Regal Jewellers for Tamil Nadu, followed by Puducherry, with nearly 10 showrooms planned
About Regal Jewellers
Regal Jewellers is one of the major producers of jewellery in South India. Regal Jewellers is known for providing certified and hallmarked jewellery at wholesale prices from the producer to customers because of its dedication to quality, transparency and value. Design range and excellent craftsmanship are amongst the other strengths of the brand.
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