Rendezvous With Garima Juneja Of Praush Beauty: An Entrepreneur Shaping The World Of Makeup & Cosmetics

The Beauty and Makeup Market in India is a booming sector and was valued at Rs 901.07 billion 5 years ago, in 2018. As per experts and researchers, the market is further estimated to reach a staggering figure of Rs 2,463.49 billion by 2024, rapidly growing at a compound annual growth rate (CAGR) of about 18.40 percent during the 2019-2024 period. The huge demand for beauty and cosmetics products can be attributed to the rise in the income of the middle class along with awareness regarding holistic well-being in this largely polluted environment. The beauty and cosmetic industry in India has not been largely dominated by legacy players and startups with their innovation, quality, and pricing have been able to successfully turn heads with their growth and development.

Praush Beauty , incepted jointly by Garima Juneja and Gaurav Mishra, is one such cosmetics and beauty company that has successfully caught the attention of consumers across the Pan-India level. The brand has been successful in its endeavours to provide affordable yet premium, scientifically-backed natural makeup, and other cosmetics products to consumers not just in Major Metropolises but also in tier 2 and tier 3 cities.

Talking about the idea and vision behind incepting the Brand and how it aims to differentiate itself from other brands, Garima Juneja, Co-founder of Praush Beauty, answers a few questions posed to her. 

Question 1.
What led you to don the hat of an Entrepreneur and what was the idea behind the inception of Praush Beauty?

Answer 1.
Well, this is the era of Entrepreneurs and I have always wanted to pursue Entrepreneurship as I deeply believe it has the power to influence and help society evolve for the betterment. Makeup is something which I have been fond of and it is something which helps people in boosting their confidence and self-esteem. Pampering your skin is something which most of us like and so do I and makeup is something which is one of the ways to do the same. Following my passion, I decided to launch Praush Beauty along with the support of my Co-founder Gaurav Mishra.

However, the primary reason to form a company was because I noticed that despite numerous players in the market, there were hardly any brands that were providing natural makeup and cosmetics products that were free of harmful ingredients and are suited best for Indian skin tones. People, in recent times, have become quite aware of the damage those chemicals can do to their skin and this is the reason why there was a need for a brand that is free from harmful chemicals, toxins, and irritants. Moreover, we aim to make cosmetics products accessible to every Indian at a reasonable price and this is how Praush Beauty was born.

Question 2.
In a highly competitive market, what sets Praush Beauty apart from other cosmetics brands?

Answer 2.
At Praush Beauty, we believe that beauty is not just about appearance but also about embracing your uniqueness and celebrating your individuality. Our vision is to provide safe and effective cosmetics that not only accentuate your features but also nourish and protect your skin. In an industry that often equates quality with exorbitant prices, Praush Beauty stands apart by offering premium quality at a reachable price range. We have taken a holistic approach to our brand, understanding the importance of providing beauty solutions that cater to individual needs without compromising on the quality of products.

Question 3.
What challenges did you face while establishing Praush Beauty in the highly competitive cosmetics market, and how did you overcome them?

Answer 3.
Establishing Praush Beauty in the highly competitive cosmetics market came with its fair share of challenges. One of the major hurdles we faced was sourcing top-quality ingredients while ensuring affordability. We understood that premium quality doesn't have to come with an exorbitant price tag, and our team worked tirelessly to strike a balance between luxury and accessibility. Through meticulous research and collaborations with trusted suppliers, we were able to source high-grade ingredients without compromising on our commitment to affordability.

Moreover, in a diverse country like India, catering to a wide range of skin tones was a challenge in itself. We invested significant time and resources in understanding the unique needs of Indian skin tones and developing a comprehensive range of shades that complemented the natural beauty of every individual. Our dedication to inclusivity and customization has helped us create a loyal customer base that appreciates our efforts to celebrate diversity. We do not just want to be a household name in India but our vision is to make Praush Beauty the best Cosmetics and Makeup Brand in India .

Question 4.
How does Praush Beauty contribute to sustainability and environmental consciousness?

Answer 4.
At Praush Beauty, we firmly believe that beauty should not come at the expense of the environment. We are deeply committed to sustainability and environmental consciousness, and it reflects in every aspect of our brand. First and foremost, all our products are vegan and cruelty-free. We strictly adhere to a no-animal-testing policy and ensure that our cosmetics are free from any animal-derived ingredients. By promoting vegan practices, we aim to protect animal welfare and provide guilt-free beauty options to our customers. In addition to being vegan, our packaging is thoughtfully designed to minimise our ecological footprint. We prioritise the use of recyclable and sustainable materials whenever possible, without compromising the integrity and hygiene of our products. We continuously explore innovative packaging solutions to reduce waste and encourage responsible consumption.

Question 5.
Tell us about Praush Beauty's plans and upcoming product launches.

Answer 5.
As a brand committed to continuous growth and innovation, we have exciting plans for the future of Praush Beauty. We aim to expand our reach and make Praush Beauty a household name across India. We are actively working on increasing our offline touchpoints, with plans to open more flagship stores and partner with select retail outlets that align with our brand values.

In terms of product launches, we have an exciting lineup in store for our customers. We are constantly researching and developing new formulations that incorporate cutting-edge ingredients and technologies to address evolving beauty needs. Our upcoming launches include a range of cosmetics products that are essential for consumer’s vanity and are specifically formulated for Indian skin tones. We believe that skincare is the foundation of any makeup routine, and we want to provide our customers with comprehensive beauty solutions.