The successful execution of a link building strategy hinges on how effectively you are managing your backlinks. Verify the effectiveness of your SEO campaigns, optimize them for better results, and ensure that your project's backlink profile stays robust and efficient! This becomes a breeze when you utilize specialized software for backlink monitoring.
This piece of software aids in tracking your links and is an indispensable tool for every link builder. Here, we've compiled a list of the top backlink monitoring tools for your use.
Best Backlink Monitoring Tools
Looking to enhance your backlink profile management? Here are the 10 best tools for monitoring backlinks in 2023:
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- LinkChecker
- Linkbox
- Linkody
- Ahrefs
- Monitor Backlinks
- Ranktracker
- Majestic
- Sitechecker
- Linkio
- Moz
Why Backlink Monitoring Is a Must for SEO
Backlinks hold significant importance when it comes to a website's search engine ranking. It is the quality, not just the quantity, of your inbound links that search engines scrutinize closely.
Backlinks originating from reputable sources carry more trustworthiness for the Google search engine. By monitoring your backlinks, you can scrutinize the referring domains to identify low-quality links or high-performing backlinks and seek similar opportunities. Additionally, it allows you to analyze your competitors’ link profiles.
It is crucial to consistently review your link profile to ensure its health and effectiveness. Utilizing backlink monitoring tools can allow you to detect any unusual link growth, spammy links, instances of negative SEO attacks, or unwelcome connections. This will allow you to promptly take necessary actions.
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A strong backlink profile indicates the success of your SEO efforts. Therefore, monitoring your website's backlinks serves as an efficient method of assessing your strategies and making refinements when needed.
Top Features Tools for Backlink Monitoring Should Possess
Look for the following functions to avail of your investment:
- Link quality assessment with special metrics, showing the authority of the domains and pages referring to your site
- Real-time tracking and alerts sent by the backlink monitoring app in case of sudden changes
- Disavow functionality to notify Google of spammy backlinks to be ignored
- Integration with other tools
- Reports and analytical data
- High capacity.
10 Best Backlink Monitoring Tools
1. Linkchecker
Due to its unique features and the ability to integrate other tools, Linkchecker deserves to be called the best backlink monitor today. Once you input your backlinks into the tool, it automatically conducts daily analysis and verifies the presence of referring pages in Google's index every five days. Linkchecker provides current data on:
| Backlink status |
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| Rel attributes |
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| Crawlability (in robots.txt) |
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| Indexability | Robots meta tags and x-robots tags with the rules:
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| Referring pages’ presence in the index of Google |
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This backlink monitoring tool enables you to track external links (when someone inserts links in your content) and manage the anchor text plan (should the backlinks have an anchor text or URL different from the plan). A particularly useful feature of Linkchecker is the alert system that informs you of any issues or suspicious activities, aiding in the recovery of lost backlinks and the preservation of your SERP position.
In comparison with other well-known backlink monitors, Linkchecker stands out due to its significant capacity for link analysis. You can simultaneously manage backlinks, even hundreds of thousands of them. Therefore, you get an extensive overview of the websites linking to you.
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Linkchecker provides the ability to track your progress across multiple projects via practical dashboards. These dashboards enable you to monitor backlinks and manage your internal anchor text lists (particularly beneficial for PBNs). They also display the performance of each link builder in terms of live and lost links, quality, and the dynamics of the project.
Linkchecker — with the unique metrics of Ahrefs, Moz, and Majestic — enables you to keep track of referring domain statistics. This backlink monitor amalgamates all the necessary features for tracking your backlinks on a single dashboard.
Advantages
- Track your backlinks at once, even 100,000 domains and URLs
- Checking Google’s index
- Anchor text plan control
- Daily backlink checks and email alerts
- Efficient management of link building teams
- Integration with other tools
- Dashboards to manage projects
- Monitoring unwanted link insertions.
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Disadvantages
- Requires extra subscriptions to analyze website metrics (e.g., Majestic, Ahrefs, Moz)
- Doesn’t have its own index.
All in all, for those managing large projects and teams on backlink management, this backlink monitoring tool is the optimal choice. It offers a variety of subscription plans, from the Lite plan at $25 per month to the customizable option starting at $150.
2. Linkbox
It is an effective solution for link building strategies like outreach and PBN, offering the ability to scrutinize your backlinks recognized by Ahrefs and competitor insights. It provides Google indexing checks and the addition of unindexed links (the addurl function). Suitable for medium-sized projects, this tool generates reports and analyzes indexed backlinks. Its pricing is affordable and suitable for occasional batch analysis needs.
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Advantages
- Task scheduling
- Integration with other popular tools.
Disadvantages
- Confusing pricing (it costs $1 to check 1,000 links in bulk, subscription plans are not clearly explained)
- Slower than competitors.
3. Linkody
Linkody enables you to examine the SEO metrics of linking websites, gather data on your anchor text list, and understand how these backlinks are spread across various metrics.
The Linkody backlink monitoring app allows you to compare your link profile with that of your competitors, identifying any commonalities or growth opportunities. A standout feature of this tool is the Link Visualizer, which lets you see the placement of the backlink on the page.
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Advantages
- Affordable basic plan
- Alerts and notifications on new and lost backlinks.
Disadvantages
- Monitoring of a small number of links (500 to 50,000).
4. Ahrefs
Ahrefs is a comprehensive SEO tool essential for data-informed link building campaigns. It offers robust functionality, from keyword exploration to SE Ranking evaluation using unique SEO metrics. While its pricing might be overwhelming for smaller websites, it provides excellent value for projects with larger budgets.
Advantages
- An impressive backlink and keyword database
- A convenient keyword rank tracking feature
- Own metrics to check link quality (Domain Rating, Ahrefs Rank).
Disadvantages
- No daily backlink monitoring
- No check for presence in Google’s index
- The basic plan starts at $99
- No analysis of large quantities of links at once.
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5. Monitor Backlinks
It offers a comprehensive dashboard featuring domain authority stats, link origins, and spam alerts, simplifying spammy link detection in Google webmaster tools. It offers keyword and SE ranking checks at a reasonable cost. While its extensive features might intimidate beginners, they are beneficial for advanced users.
Advantages
- Tracking of keyword rankings
- A great selection of plans
- The ability to add custom descriptions and tags for your links.
Disadvantages
- Email notifications are sent once a week
- No ability to change the settings.
6. Ranktracker
This all-in-one SEO platform has a robust backlink tracking feature. It excels in keyword tracking, which aids in discovering new link prospects. The tool assesses your backlink profile by scrutinizing linking pages, evaluating domain ratings and the number of links, and examining the number and ratio of dofollow and nofollow links, among other aspects.
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Advantages
- Simultaneous tracking of several websites
- A Website Audit tool
- A comprehensive range of SEO instruments.
Disadvantages
- No alerts
- Not dedicated to monitor backlinks.
7. Majestic
Majestic is often used for a range of metrics. It provides access to unique quality indicators:
- Trust Flow: the quality of links
- Citation Flow: the number of links
- Visibility Flow: finding desirable editorial links
- Topical Trust Flow: the relevance of a page.
Majestic will provide you with a convenient summary and analysis of your backlinks, which allows you to find opportunities to obtain new links while managing existing ones.
Advantages
- An extensive link database
- Moderate prices for this wide functionality.
Disadvantages
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- No automatic daily checking features
- Doesn’t check if referring pages are indexed by Google.
8. Sitechecker
Sitechecker offers a comprehensive range of tools. Its Backlink Checker tool lets you configure alerts if any modifications have been implemented in your site’s link profile, ensuring your essential backlinks stay organized.
The Website Crawler and On-Page SEO Checker enable you to scrutinize your site for technical glitches. However, it lacks a dedicated database, which means that you need to manually import your backlinks for link building objectives.
Advantages
- An extension for the Chrome browser is available
- Consolidated data from Google webmaster tools and other apps
- Notifications of lost links.
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Disadvantages
- Many of its features are unnecessary.
9. Linkio
The tool is renowned for its proficiency in managing anchor text planning and outreach, enabling link expansion via guest posts and link insertions. While it doesn't primarily function as a backlink tracker, it works well for those who need management of anchor link ratios and monitoring of backlinks acquired through outreach.
Advantages
- One of the best anchor text suggestion tools
- Affordable subscription plans.
Disadvantages
- Limited link monitoring features.
10. Moz
Moz boasts unique metrics, auditing techniques, and keyword research capabilities. A report on backlinks from Moz Pro provides a thorough analysis using exclusive metrics such as Page Authority, Spam Score, and Domain Authority. It's an exceptional tool for discovering niche and target audience-relevant keywords.
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Moz allows you to conduct all your SEO tracking activities from a single platform. Nonetheless, it's not viewed as the top choice for competitor analysis by experts. Therefore, to build quality backlinks, integrate it with other link research alternatives.
Advantages
- A large link database
- Assessing link quality with unique metrics.
Disadvantages
- No analysis of the referring pages’ presence in Google’s index
- No daily monitoring functions
- Pricey for small businesses.
How Backlink Monitors Improve Your SEO Strategy
With backlink analyzing tools, you will be able to improve your SEO in several ways. Monitoring backlinks will be especially helpful in the following:
- Tracking Your Progress: Regularly check your link profile to track progress and make sure that everything goes according to plan.
- Protecting Your Website’s Reputation: Competitors may attempt to diminish your site's rankings and undermine your authority by flooding your site with inferior-quality links. Recognizing and disavowing these links can aid in safeguarding your reputation.
- Ensuring a Natural Backlink Profile: Keeping an eye on your website’s backlinks (e.g., anchor texts, niche-relevant referring domains, etc.) helps you keep your profile natural.
- Preventing Link Decay: Pages can be removed or entire websites can be taken offline, leading to the disappearance of your links. These tools serve to notify you when such incidents occur. Removing or fixing broken links will improve your profile and allow you to avoid potential negative impacts on your ranking.
- Improving Content Strategy: Utilizing the data provided by monitoring tools, you can determine which pages draw the majority of backlinks and traffic. Thus, you can customize your strategy to produce content that performs well.
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FAQ
What tools should I use to monitor backlinks?
There's a plethora of top-notch backlink monitoring tools. The backlink monitor that stands out is Linkchecker, which can simultaneously analyze a massive number of backlinks and be seamlessly integrated with other tools. Other options in the realm of link analysis include Moz, Majestic, and Ahrefs, which are appreciated for their unique metrics and comprehensive databases. It's also worth mentioning the cost-free Search Console from Google (GSC).
What is the best backlink monitor?
Linkchecker is the top backlink monitoring tool available. It's tailored for various link building strategies, offering real-time tracking and dashboards for efficiency. It covers everything from indexability checks to anchor text planning, making it essential for link building pros.
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How to monitor backlinks?
For backlink profile monitoring, get your site's inbound links list. Use GSC for Google-indexed links or Ahrefs for a broader database. Upload the list to a tool like Linkchecker, especially if dealing with thousands of links. Set alerts, regularly analyze the progress of your link building efforts, and use reports to refine your strategy.
Disclaimer: The above is a sponsored post, the views expressed are those of the sponsor/author and do not represent the stand and views of Outlook Editorial.
