The future of Google: What's next for the search giant?

Google, created by Larry Page and Sergey Brin, has had a profound impact on people's lives. However, like all technology, it needs to be updated over time to keep up with the changing needs of users

Outlook International Desk

Updated on: 4 September 2023 10:56 pm

What’s next for Google

Google, the widely used search engine, turned 25 on September 4, 2023. The search engine has gained massive popularity from 1998 to date. Whether it's a laptop or a desktop, Google is a must-have search engine for users. Over the decades, the search engine has provided a ton of information to its users. However, one question that crosses every user's mind is 'What's next for Google'?

Google, introduced by Larry Page and Sergey Brin, has created a massive impact on people's lives. However, like everything else that needs upgrades over time, the same goes for the search engine. With more upgrades, it is expected that Google will not only remain a search engine but also become a person's best friend.

What current products and services will the company create? Here are some potential examples:

AI to Play a Bigger Role: Google already utilizes AI in several of its products, including its search engine, translation service, and self-driving car initiative. We can anticipate seeing Google release even more services and products featuring AI in the future.

Deeper Integration with Other Devices: The giant search engine is already integrated with a wide range of devices and services, including smartphones, smart TVs, cars, and other electronic devices. Furthermore, it is expected that the company will enhance integration to provide a better user experience.

Personalized Experiences: Google already possesses an abundance of knowledge about us and uses it to tailor our search results, ads, and other interactions. We can anticipate Google's products and services becoming even more personalized in the future, catering to users' unique needs and interests.

Abundance of Immersive Experiences: The search engine is already conducting various experiments with augmented reality and virtual reality. Additionally, it is expected that Google will utilize these technologies for a larger role. One such example could be Google Maps overlaying directions and information onto the real world. Moreover, users may also enjoy the experience of using Google Photos, which will allow them to virtually explore their photos.

Apart from these features, the search engine has already made it easy for people to connect. Also, every single information is on a user's fingertip due to the Google search engine.