The '90s Woman: Bold And Beautiful

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The '90s Woman: Bold And Beautiful
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  •  She sees cosmetics as part of her everyday life, not as a part of high fashion limited to models and film stars.
  •  She uses lipsticks to create an entire persona and will plump for a lip pencil.
  •  She is more confident, adventurous, self-reliant and knows what she wants.
  •  She is now taking definite steps in a man's world.
  •  She is proud of her femininity and wants to use fashion and cosmetics as a tool to express it.
  •  She is on par with her foreign counterpart in desire. It is a matter of time that she is completely in tune with international fashion.
  •  She is neither brand-conscious nor brand-loyal.
  •  Cosmetics is no longer the privilege of the few.
  •  She invests in cosmetics not just for her appearance today but for a better tomorrow.
  •  She is serious about her cosmetics but must see the value equation clearly.
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