- Media auditing is a "biopsy" of existing media plans
- Since its inception a year ago, Spatial Access has audited media plans worth over Rs 400 crore
- Media audits have helped advertisers shave off lakhs from their ad budgets
- They have also resulted in advertisers being able to negotiate better rates with channels
- Media planners have softened to audits but hope that their clients will use it selectively and maturely
Checking The Media
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Checking The Media
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