Is stagnation in the industry likely to go on?
Ad guru Martin Sorrell once said the days are over for small and medium agencies in India.
Do mergers always help the smaller agency?
Creativity seems to be on wane in Indian advertising.
Do independent media buying shops help growth in a nation where television audience rating is still in its nascent stage?
Will research organisations be key to future advertising and marketing?
All agencies have one standard complaint: Clients today ask for the moon.
Social advertising seems to have died a premature death.
One campaign you feel has set standards in Indian advertising...
What will be the focus of Indian advertising in the next millennium?
