Known for its exquisite craftsmanship and ethically sourced diamonds, the brand is making a move that will not only cater to its growing customer base but also offer a glorious showcase for its stunning jewelry pieces. Previously situated on the second floor of DLF Mall of India, Noida, it is now making a monumental shift to the first floor, gaining not only a prime location but also increasing its retail space. The larger store promises to envelop customers in an atmosphere of luxury and elegance, aligning perfectly with Diamondtree's commitment to weaving tales of grace and splendor through its creations.
The brainchild of founders Cherry Sahni and Raghav Sahni, Diamondtree is a brand steeped in tradition yet imbued with contemporary designs. With a wide range of jewelry categories, including bridal, wedding, occasional, minimalist, workwear, and kids' jewelry, the brand's diverse offerings have resonated with both cultural heritage and modern tastes. Cherry Sahni, the Creative Head of Diamondtree, spoke about the brand: “Jewelry is a unique form of self-expression; one can represent their identity & individuality by the jewelry they wear. Our expertise is creating a diverse range of unique designs that resonates well with customers’ personality by customizing jewelry as per their desire.” Raghav Sahni, the Managing Director, brought his experience from his family business, and the duo's shared passion for jewelry and business acumen laid the foundation for Diamondtree.
Diamondtree’s adherence to quality and innovation has been recognized internationally, as their diamond jewelry graced the red carpet of the Oscars from 2016 to 2020 in partnership with De Beers Forevermark. Their creations have also been adorned at the New York Fashion Week and have been featured in prestigious publications like Vogue, Bazaar, and Adorn Magazines. "We consistently stay attuned to international trends, drawing inspiration from diverse cultures, art, and fashion, to infuse our creations with a touch of global allure," says Cherry Sahni. This dedication to staying ahead of the curve has earned them accolades, including the "Best Accessory of the Year'' award in 2017 and the recent title of "Internationally Acclaimed Jewelry Brand" by Hindustan Times.
With 100k+ satisfied customers across 15+ countries and three retail outlets in Delhi-NCR, Diamondtree is set to extend its footprint further. The brand is planning to open outlets in premium areas, leveraging its expertise in current jewelry trends. As Diamondtree prepares to dazzle its customers with an even larger and more opulent store, it continues to uphold its vision of blending tradition with contemporary designs, creating timeless pieces that capture the essence of both the past and the present. The expansion reaffirms its commitment to sublimity, authenticity, and the celebration of life's cherished moments through its sparkling creations.