Dheeraj Hemdev, Director, Ananya Jewels, shares how minimalist diamond jewellery is redefining luxury, shifting from occasion wear to everyday essentials that reflect personal style, craftsmanship and timeless elegance.
About The Author
Dheeraj Hemdev is the Director of Ananya Jewels, where he oversees strategic growth, high-end jewellery design concepts, and retail brand expansion. With deep expertise in the luxury craft and gemstone sector, he focuses on blending traditional Indian jewellery craftsmanship with contemporary market trends. His writing leverages his commercial and creative background to examine emerging luxury retail strategies, heritage preservation in jewellery manufacturing, and consumer purchasing dynamics.

