Speed here functions as ideology, masking exploitation beneath spectacle. Ten minutes becomes a brand, a promise of modernity, a sign that “India is catching up.” In reality, it is a disciplinary weapon, reorganising labour-time through code.
Speed here functions as ideology, masking exploitation beneath spectacle. Ten minutes becomes a brand, a promise of modernity, a sign that “India is catching up.” In reality, it is a disciplinary weapon, reorganising labour-time through code.
BY Avantika Tewari 21 January 2026
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