A humble lungi worn by a good number of Indians has caught the imagination of global retailer Zara which is selling it online for 69.9 Pounds or Rs 6250.
On its e-commerce site in UK, Zara describes the sarong as a 'flowing skirt with draped detail in the front, slit detail at the hem.'
Twitter users have not spared the brand for its evidently badly done research on the popular 'Lungi'.
Here's how they reacted-
Zara out here selling macawis for £70?! I'm good g - I'll just get my dads one from his cupboard for free ðÂÂÂ pic.twitter.com/YGzMgNIvjm— General Nasir (@GeneralNasir) January 29, 2018
If you need an argument as to why it's important to have BAME people at every level in business and marketing, I give you the lungi-dads-skirt disaster by @ZARA where literally ANY Indian person could've pointed out in two minutes what the problem is with this ðÂÂÂðÂÂÂðÂÂÂ— Poorna Bell (@poornabell) January 30, 2018
Wrt Zara selling lungis for 60+ Euros, if we ever move to Spain, I have full plans to loot the innocent. I am going to sell Dosa as vegan (gluten free?) rice crepes, Sambhar as vegan lentil curries and so on. I think patialas will do well too.— Sarita (@ViolentVeggy) January 30, 2018