The sudden shift to a hybrid work model has transformed the way companies work and interact with their employees. With an opportunity to rethink and reformulate HR strategies, many organizations have heavily invested their resources in advanced HR tools and processes to enhance employee experience. Delivering a positive employee experience keeps the morale and productivity of the employees high and creates an employee-friendly atmosphere.
Employees are the biggest assets of any business organization. In this increasingly growing war for talent, every employer wants to attract, grow and retain the best industry talent. However, highly productive and engaged employees do not come easy and HRs have to invest heavily in strategic recruitment tools and processes. Considering this scenario, Amara – an embodied chatbot powered by Artificial Intelligence transforms the employee experience by predicting, engaging and nurturing employees’ lifecycles to future-proof the business growth.
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How does it work?
Being an AI chatbot, Amara chats with employees at critical touchpoints in their employee lifecycle. It gauges their level of psychological investment in the organization and proactively identifies those who are highly disengaged or at attrition risk. In other words, she is a robot programmed to chat with employees intelligently, in a human avatar. The highly customizable chatbot boasts advanced features and is recognised as the most affordable solution in the market.
Amara promotes continuous engagement, diversity and inclusion, employee wellness, a one-time survey, quarterly pulse surveys, and employer branding modules for startups, mid-sized businesses, and large corporations. Currently, the chatbot caters to companies with 200 or more employees and provides a reasonable plan for early-stage startups having less than 200 employees.
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The product keys
An agile Amara aligns easily with each organization's unique requirement. HR can not only predefine
specific touch points between Amara and employees, but also adjust the communication
tone and the question to derive outstanidng results
In-built capabilities such as sentiment analysis and psychological interpretation help Amara strike
a chord with employees by personalizing the chat, understanding their pain points and displaying
genuine empathy, thus encouraging them to confide in her
Through Amara, employees can anonymously contact HR at any time of the year with any issues they're having at work, and HR Partners can get back to them, hear them out, and then ask for their identities to resolve the concern..
Amara's advanced analytics provide critical people insights by identifying disengaged employees, measuring employee vibe, tracking engagement drivers, identifying high engaged cohorts, and receiving predictive analysis on a variety of topics, allowing you to take appropriate action proactively.
Business model and plans
The bootstrapped chatbot Amara is based on a Software as a service business model. It charges a subscription fee of approximately INR 60per employee per month from enterprises. Currently, the company sells through direct sales channels, while the channel partner model is being tested in a few markets.
The companyhas users in over 21 countries across the globe and is continuing to move on the growth trajectory. The early-stage startup has a headcount of 31 and expects to reach 50 by the end of FY22-23. Amara has grown 300% in the last 6 months and key clientele of the chatbot includes - Honda Malaysia, Philips India, Mahindra First Choice, Renewbuy, Moglix and Cowrks.
