Changing Face Of Sport...
- Tremendous growth of the gaming industry. Gaming market worth $150 million, projected to grow to $450 million by 2010
- More people watching 'alien' or niche sports like F1, European club football, entertainment wrestling and basketball. The only game that is popular enough across India to have people setting off to play Sunday matches or the like is cricket.
- The new fad is of being a fan of some European football club. There's a huge market for club merchandise.
- Post-liberalisation, lifestyles becoming less sports-friendly and unhealthy
- Elitism pushing less fancied sports to the background
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Outlook
Outlook
