Playlist Push Review - Is It Worth It? Only If…

Enter Playlist Push , a Spotify promotion service that can get your music in front of fans of your genre. Having been around for many years, Playlist Push is seen as the top dog regarding playlist promo services. But does it live up to the hype?

In this review, we’ll explore if you should use Playlist Push, what kind of results you could see, what kind of budget you’ll need and more.

What Does Playlist Push Offer?

Have you ever wanted to get your song featured in playlists and TikTok videos? Playlist Push has a vast network of Spotify playlist curators and TikTok influencers, all of whom have massive followings.

When you sign up and create a campaign, you choose whether you want to pitch your song to Spotify playlist curators or TikTok influencers. From there, the curators and influencers will review your song and potentially feature it in a playlist or TikTok video.

Since the beginning of its service, Playlist Push has helped over half of a million songs get added to playlists, potentially reaching 150 million people in its lifetime. At the time of this writing, Playlist Push has over 4000 different Spotify playlists in its network.

With regard to its TikTok services, songs have been viewed in videos almost 7 billion times across over 90,000 videos having been made since Playlist Push has offered the program. Playlist Push currently has over 3300 different TikTok influencers in its network.

One of the best things about Playlist Push is the fact that, once you’ve uploaded your song, everything else is taken care of by the platform. Playlist Push pitches the song to potential curators and content creators, essentially making this promotional service that is essentially completely passive on the artist's side of things.

Another excellent feature of Playlist Push is that its team can help you develop a particular TikTok video campaign strategy. This can range from creating a call to action to formulating a video prompt script that is engaging enough for other TikTok to want to create their own versions.

Each person affiliated with Playlist Push who reviews the song will leave feedback as to whether they enjoyed the song. While this is a nice feature, this feedback isn’t always useful, so one shouldn’t place too much weight or meaning on it.

The typical campaign on Playlist Push generally runs for about 2 weeks, though it takes about 1 month to start seeing the overall results. During this time, Playlist Push will generate and display the campaign’s data, including feedback, instances of the song being used, and the play count for each instance.

You’ll be given a handful of different graphs to show how your online presence has grown throughout the lifetime of the campaign. You can then cross-reference this data with the data provided in Spotify’s artist profile interface for a better idea of the campaign’s effectiveness.

How Much Does Playlist Push Cost?

The total price of a Playlist Push campaign depends on a few different factors and thus operates on a sliding scale. Fortunately, artists have the ability to set a pre-defined budget to work within.

For Playlist Push’s Spotify Playlist service, the minimum an artist can spend is $300, though Playlist Push has specified that most campaigns average about $450. The minimum for Playlist Push’s TikTok service is $380.

As these are just the minimums, Playlist Push is equipped to deal with larger budgets in excess of $5000 and beyond. As you might expect, the potential reach of a song only increases with a larger budget.

Is Playlist Push A Scam?

If you’ve spent any time at all managing an artist Instagram profile, you’ve undoubtedly encountered countless spam bots (sometimes real humans) promoting playlist services. While these services might indeed place your track on a playlist, the plays will more than likely come from bots, which then triggers a negative reaction with regard to Spotify’s algorithm.

You’ve probably also heard that old, familiar saying, that over 90% of playlist services are scams. Anymore, in today’s landscape, it’s a necessity to vet whether any music-related service is actually real and legitimate.

What makes Playlist Push any different, and what is it that gives it the credentials of being a real, legitimate service? Is Playlist Push a trustworthy promotional advertisement service for your beloved song?

For starters, Playlist Push has existed for a number of years with its reputation still intact, which would be a difficult accomplishment for any music company that isn’t delivering on its promises. That’s not to mean that the service hasn’t garnished a wide range of varying opinions, but so, too, has everything else in the music industry.

With that being said, there is plenty of evidence from past clients to prove that Playlist Push conducts business appropriately in line with its claims.

Secondly, it’s Playlist Push’s model that allows a certain level of transparency so that one is able to see how the service operates.

Based on these things alone, Playlist Push has enough credibility to be considered a legitimate service. But how does Playlist Push vet its playlist curators and TikTok content creators to ensure that they are not using bots?

How Does Playlist Push Verify Its Playlists & Influencers?

Playlist Push does not only provide a service for music artists. In fact, the only way Playlist Push can provide its services aimed at artists is through its service with Spotify playlist curators and TikTok influencers.

By incentivizing these individuals, Playlist Push can make use of their network, ensuring that all parties are happy in the end. Playlist Push offers up to $250 for each TikTok video and up to $15 for each song that playlist curators listen to and review.

Any opportunity to make this kind of money at home doing things anyone might normally do otherwise inevitably draws everyone (including scammers and bot-heavy profiles) out of the woodwork.

Fortunately, Playlist Push has strict criteria that serve as a massive barrier to entry, ensuring that not everyone can take part in the program. This includes requirements such as:

• More than 1000 Spotify playlist followers
• More than 30,000 TikTok followers

It should be mentioned that Playlist Push essentially reviews every application individually to inspect each candidate’s credentials. The general consensus in music industry circles is that Playlist Push’s acceptance rate is roughly as low as 1 approval for every 250 applications.

Once accepted, playlist curators listen to songs and provide reviews with the idea that enjoyable songs will be granted a position in their playlist. Likewise, TikTok creators feature the artist’s song in a video, either following a proposed prompt or doing something original.

It’s these kinds of actions and events that are the desired results of Playlist Push’s services aimed at music artists. Paying for a campaign is essentially harnessing Playlist Push’s network of curators and influencers in hopes that they will utilize the song.

How Easy Is It To Use Playlist Push?

Perhaps one of the biggest advantages of using Playlist Push is the fact that the entire process is straightforward to set up. Setting up a campaign is as simple as selecting which campaign you want, selecting your budget, and uploading your song.

The TikTok campaigns can be a bit more in-depth and require a bit of correspondence between the artist and the platform. Playlist Push can help artists create videos designed to start a trend among TikTok users.

After the campaign is started, everything is in Playlist Push’s hands as they pitch the song to its network. Unfortunately, this also means you won’t be able to tweak details if the campaign isn’t generating optimal results right away.

With that being said, many of Playlist Push’s clients have praised its user interface for being more developed and easier to navigate than its competitors.

What Kind Of Results Can One Expect Using Playlist Push?

However, because musical taste is subjective, it is important to remember that Playlist Push does not guarantee any actual results. Whether an influencer uses the song is at their own individual discretion as they are not required to feature any particular song just for being in the program.

To put it another way, if the curator or influencer doesn’t like your song, they won’t feature it. So, while marketing can play a role in the song’s success, the song still needs to be intrinsically “good” enough that someone else finds value and enjoyment in it.

Ultimately, what this means is that using Playlist Push is essentially a gamble. Whether your song is placed on a playlist or in a TikTok video is purely up to chance, but at least the odds are tilted in one’s favor.

There is a chance that you could end up with no song placements, making for an expensive loss. On the other hand, placements do tend to seem quite fitting for a song’s genre and potential fanbase demographic.

Again, there is no guarantee, but what you can expect (assuming the campaign goes fairly well) is that the song will receive a bump in its plays, followed by a tapering off. Hopefully, this tapering subsides at a new plateau higher than where the song was performing before the campaign.

While minimal placements are the worst-case scenario, the flip side is that songs can catch on for the long term. If the song is enjoyable, other listeners might add the song to their own playlists, which could catch the attention of Spotify’s mainstream algorithm.

When a song gets added to a playlist, you can usually expect it to hold its placement for at least 2 weeks. Of course, this varies at the discretion of the playlist curator, which carries the potential for both a short listing duration, as well as a playlist position that exists beyond the time duration of the Playlist Push campaign.

Again, it shouldn’t be an expectation that a song will hold this kind of long-term placement and generate regular plays. It is just one possible result that other artists have experienced (though a welcomed bonus when it does happen).

In general, Playlist Push can help a song generate some organic interest. While the services come with a bit of a risk, they have just as much possibility for results being satisfactory and beyond.

Is Playlist Push Worth The Cost?

Whether the services Playlist Push offers are worth the cost is going to be dependent upon each individual artist, how much money they have to invest in their music career, and their own specific needs. It is one of the few playlist and social media placement services that are actually trustworthy.

As can be evidenced by everything mentioned in this article, Playlist Push has many commendable aspects that help the service platform stand out as a landmark in the music advertising industry. While its services are recommendable, it’s important to first think about whether its services are right for you.

In today’s day and age, being an independent music artist carries great responsibilities. Not only are artists responsible for their own music, but they often have to be their own booking agent, graphic designer, marketing team, advertising team, merchandiser, and finance everything on their own budget.

When you factor in the fact that streaming royalties from TikTok and Spotify are ludicrously low (and only becoming more restrictive), the possibility of living a sustainable life through music streaming alone is becoming more unrealistic every day.

More often than not, smaller artists are working with a shoestring budget. Unfortunately, because of Playlist Push’s minimal budget requirements, these smaller artists are priced out of the market altogether.

For the price, Playlist Push provides a ridiculous amount of convenience by extending your song’s reach without needing your involvement. Playlist Push’s built-in network means you’re saving yourself the time of having to source playlist curators and TikTok influencers yourself.

With the push of a button, a song will be in a full-blown promotional campaign. The greater the budget, the more this kind of service makes sense.

Think about it, if playlist curators charged $1 to $3 per submission, sourcing that many curators and vetting them for legitimacy would take more time than most artists would prefer to spend. Leveraging an existing network for a price is a small admission to pay for such an efficient use of time.

Playlist Push is definitely recommendable for the artist who has a sizable budget and wants to access a larger reach. However, it should be noted that, if the minimum price is a bit too much to feel comfortable with, Playlist Push might not be the appropriate route.

Spending $300 on anything can be a bit too much if you don't have that money to put into your music, especially when there is no guarantee that there will be results to show for it. If that's the case, it may be better to spend more time and less money on music promotion.

And really, that’s the entire crux of the conversation over whether Playlist Push is worth it. These services are almost the equivalent of an educated gamble, but most artists would agree that such marketing strategies can play a role in a song’s success.

So, as the saying goes, when using Playlist Push, it’s probably best not to spend more than you’d feel comfortable losing. Considering what the regular streaming royalty rate is, a song would need an immaculate number of streams to generate a profit.

Keeping that in mind, using Playlist Push is likely best if one does not carry such expectations. Rather, it’s perfect for a tool that helps increase the probability that new people will get to hear your song.

If the song catches on, the entire cost becomes justified. But, to receive such results, one must first take the chance and stack the probabilities on their side.

It’s this ability to stack the probability of success (without the use of bots) while providing the most convenience possible that makes Playlist Push worth utilizing. Plus, if you have a playlist or a TikTok account with a massive following, you can utilize Playlist Push’s other services to generate an income while supporting the effectiveness of its ecosystem.

Playlist Push Review Conclusion: Is It Worth Using?

Getting a song featured on multiple playlists can trigger Spotify’s algorithm to feature the song on an official editorial playlist with a greater reach. Playlist Push offers a legitimate service allowing artists to harness the power of a large network with the convenience of Playlist Push doing all of the heavy lifting. Because of this, we highly recommend Playlist Push.

Unfortunately, there is no certainty that your song will become a viral sensation. At the very least, Playlist Push can get your song into ears that were previously inaccessible without the service.

Disclaimer: The above is a sponsored post, the views expressed are those of the sponsor/author and do not represent the stand and views of Outlook Editorial.