| BJP | Congress | |
| Party Magazine | BJP Today (circulation 25,000) | Sandesh (circulation 15,000) |
| Telephone Exchange | Operational 24 hours at party headquarters | Not more than 8-10 hrs a day |
| Press Briefings | Four to five a week | Two to three a week |
| Party President | Easily accessible to all media | Inaccessible |
| Website | Exhaustive database, website constantly updated | Database not readily accessible, website not updated |
| Party Literature | Easily accessible | Not easily available |
| Propaganda/Media Management | Leaders informally trained | No training imparted |
The Propaganda Machines: A Comparison
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Updated on:
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The Propaganda Machines: A Comparison
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