Business Spotlight

Telling Stories Through Design : How Priyanshi Pareek Became A Force In Top Brand Visual Narratives

By Rakesh Kumar

Telling Stories Through Design
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Priyanshi Pareek, a dynamic graphic and visual designer, has emerged as a creative force in the industry. From her early years in India to her current role with internationally acclaimed brands, Pareek's journey is a testament to her passion, talent, and relentless pursuit of excellence.

Pareek's educational journey began with a serendipitous discovery of the School of Visual Arts at a career fair in her high school. Her determination to attend SVA led her to join art classes at Artforte in Jaipur, where she meticulously prepared her application and portfolio. The result? Acceptance into SVA's Graphic and Advertising department.

After graduating, Pareek's career took flight with a full-time position at the Lippe Taylor Group, an award-winning P.R. marketing agency in Manhattan's Financial District. Here, she worked on a plethora of design projects for renowned brands in skincare, pharma, and lifestyle, including Johnson & Johnson Vision, Alchemee, Neostrata, Coolsculpting, Botox, Jergens, Cetaphil, and Differin.

One standout project was her work on the Johnson & Johnson Vision campaign, "Sight for Kids," which marked its 20th year of providing free eyesight checkups to underprivileged children in underdeveloped countries. Pareek's impactful designs for this campaign were featured on the official website and social channels, showcasing her ability to blend creativity with social responsibility.

In the skincare realm, Pareek's contributions to Jergens' "A mom is a mom" Mother's Day campaign, featuring a perfume launch, garnered attention on platforms like "Drew Barrymore's show" and "The Talk." Her work with global skincare brand Cetaphil during sensitive skin awareness month also made waves, securing coverage on notable news channels.

Pareek's narrative extends to her current role as a visual designer at Crunch Fitness, an international gym chain that has consistently garnered accolades. Crunch's recognition in The Zor Awards by Franchise Times and its listing as #30 on Entrepreneur's Top Global Franchises list highlight its global impact.

Within the creative team at Crunch, Pareek has played a pivotal role in producing a diverse range of assets, from fun illustrations and motion graphics to email designs, social media marketing, and photoshoots slated for release in 2023 and 2024. Crunch's expansive reach, spanning 37 states and several countries, reflects the global scale of Pareek's creative contribution.

On the other hand, Enchate Accessories, a global leader in consumer product development, provided Pareek with an opportunity to showcase her design prowess. With offices across the world, including New Jersey, California, Canada, Mexico, Europe, China, and Hong Kong, Enchate entrusted Pareek with designing holiday skincare and beauty packaging sets for renowned brands such as Nicole Miller, Home Goods, Target, Burlington, TJ Maxx, Ross, Nautica, Bed Bath & Beyond, and Forever 21.

Pareek's role extended beyond design, as she successfully produced mockups for over 50 products and contributed to window display designs for presentation purposes. Her work for Enchate underscores her versatility and ability to thrive in diverse design landscapes.

Beyond her full-time engagements, Pareek has embraced freelancing, adding another layer to her multifaceted career. As an in-house visual designer for SUI Yoga Studio and Cafe in Manhattan's SoHo neighborhood, she orchestrates a visual symphony, planning and designing social media posts, posters, editing videos and photos, and creating illustrations.

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Her stint with Light Alliance, a female-led film production company in Brooklyn, involved collaborating on projects with global impact, including partnerships with Netflix, Star Wars, The Last Jedi, Lexus, IFC, BBC America, Geico, JC Penny, BET Black Girls Rock, and more. Pareek's ability to seamlessly blend creativity with strategic visual communication shines through in her contributions to such influential projects.

Notably, her collaboration with international fashion house Kenneth Cole showcased her talent in the realms of print ads and photoshoots. Even worked on the Kenneth Quote T-shirt, Pronoun T-shirt design for Pride Month and other in-house assets. Priyanshi Pareek had left an indelible mark on the brand's visual identity and made a name for herself.

Pareek's commitment to continuous learning is evident in her diverse freelance and volunteer experiences. Whether working with the LGBTQ+ community through Almond Circle, contributing to pronoun T-shirts for Pride Month during her Kenneth Cole internship, or volunteering at her school for events, Pareek has cultivated a well-rounded skill set and a deep understanding of the power of visual storytelling.

Her freelancing endeavors with SUI Yoga Studio and Cafe, Light Alliance, and Kenneth Cole showcase her ability to adapt to different industries and bring a fresh perspective to each project.

Pareek's journey doesn't stop here; she envisions collaborating with industry giants like "The Good Company," focused on sustainability, "Vice Media" for its edgy and honest storytelling, and "The Sill," a subscription plant and planters brand. Her ambition and forward-thinking mindset underscore her commitment to staying at the forefront of design trends.

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Priyanshi Pareek's creative journey is a tapestry woven with diverse experiences, impactful collaborations, and a relentless pursuit of excellence. From shaping the visual narratives of global brands to leaving an indelible mark on award-winning campaigns, Pareek's story is a testament to the transformative power of design and the limitless possibilities that come with a passion-driven career. As she looks toward the future, Pareek's trajectory promises to inspire aspiring designers to embrace the unknown, push creative boundaries, and craft narratives that resonate on a global scale.

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