Saudi Arabia has unveiled a comprehensive 50-year tourism strategy aimed at transforming the nation into a leading global travel destination. The announcement follows the country’s milestone achievement of welcoming 100 million visitors in 2023, a key target under its Vision 2030 economic diversification programme.
The long-term roadmap outlines strategic priorities for the development of the tourism sector, focusing on infrastructure, cultural heritage, sustainability, and international cooperation. As part of this initiative, Saudi Arabia has also launched TOURISE, a global tourism platform intended to foster collaboration, innovation, and knowledge-sharing among stakeholders in the global travel industry.