Pinterest has released its Summer Trends Report 2024 revealing hottest trend for the hottest season. The ultimate destination to discover aesthetic and trends across fashion, food, beauty, décor (and a lot more) is predicting that this summer season people are “embracing a bold and fearless approach” to showcase their personality and style.
Whether its food, parties or home décor, summer 2024 according to Pinterest, is going to be all about inventive twists and breaking free from convention. Setting aside minimalist style, this year Maximalist fashion is taking the centre stage. With Y2K and 90s fashion trends coming back, Pinterest users are now going for bold bob and braids, fruit inspired nails, and angel beauty looks.
Maximalist Fashion Trends
Pinterest users are gearing up for a bold and daring fashion this summer. The Pinterest Predicts 2024 report is anticipating this as “Make it Big” theme. This summer, according to Pinterest, will be full of rock and roll styles, alternative outfits, eye-catching patterns, and unconventional silhouettes dominating the scene. In an era that celebrates self-expression, embracing bold fashion allows people to creatively and confidently break free from conventional norms and embrace their distinct styles. Bold fashion serves as a powerful means for individuals to showcase their unique personalities and individuality.
Search for maximalist fashion trends:
Embracing “tomboy femme” (+3900%)
•Baggy outfit ideas +290%
•Oversized jersey +175%
•Tomboy chic +170%
•Green cargos outfit +320%
Rocker Chic
•Alt baddie +5550%
•Rock and roll outfit +1050%
•Leather wear +470%
•80s new wave fashion +135%
Corp-core
•Corporate chic +950%
•Geek chic +870%
•Pinstriped pants +135%
•Vest and skirt +160%
•Batik blazer +280%
Y3K Aesthetic
•Y3k outfits +6030%
•Retro future fashion +170%
•Silver sneaker outfits +200%
•Lime green outfit ideas +460%
Patterns and new silhouettes
•Striped linen pants +195%
•Gingham shorts +770%
•Leopard print bikini +410%
•Bubble skirt +340%
•Puff skirt +220%
“Make it Big” jewelry
•Maximalist jewelry +3460%
•Eclectic jewelry +3410%
•Chunky gold jewelry +700%
•Charm necklace +630%
•Bag charms +240%
•Thigh jewelry +850%
Makeup and Beauty trends
This year, search trends reveal 90s and Y2K makeup trends are making a comeback with over 500% increase in searches. Iconic makeup looks like bold makeup and edgy hairstyles, from the era of innovation and experiments in beauty industry, is continuing to influence modern trends in 2024. Creating a nostalgic yet aesthetic classic looks is what fashionistas are looking forward to.
Searches for beauty trends:
Retro highlights
•2000s chunky highlights +5400%
•Calico hair +6500%
•Heavy highlights on dark hair +2840%
•90s blonde +93%
Throwback bobs and braids
•Italian bob +1100%
•Razer cut bob +8200%
•90s layered bob +985%
•Mermaid braids +890%
•Angel braids +4685%
•Baby braid styles +1210%
“Fruity nails” (+175%)
•Grapefruit nails +194%
•Blueberry nail art +196%
•Cute strawberry nails +240%
•Berry nails +135%
•90s nail art +250%
•Y2K duck nails +120%
•90s french tip nails +515%
“Angel beauty” (+450%)
•Glowy dewy makeup +330%
•Doll eye makeup +200%
•Smokey silver eye makeup +160%
“Italian makeup” +220%
•Sultry makeup looks +920%
•Soft nude makeup +220%
•Cherry red lipstick +170%
90s and Y2K makeup
•90s lip +760%
•90s glam makeup +280%
•Lash clusters +1790%
Summer food with a twist
Whether its food or fashion, Pinterest always serves new ideas with aesthetics. And so, people love to search innovative recipes on Pinterest. With over a thousand percent increase in search for cooking ideas, this summer is predicted to be all about new twists on staple, healthy summer ingredients such as mango or avocado, reinvented sourdough recipes or exciting new tea drinks.
Search for summer food trends:
Mangos are ripe for reinvention
•Mango float +3700%
•Mango sago +260%
•Mango chia seed pudding +210%
•Mango jelly +170%
•Mango crepe +180%
Learning new “ways to eat avocado” (+120%)
•Avocado bread +360%
•Avocado dessert +180%
•Avocado shake +130%
•Avocado ice cream +125%
•Avocado fries +110%
Sourdough experiments
•Sourdough bagels +300%
•Chocolate sourdough +270%
•Sourdough tortillas +200%
•Sourdough croutons +200%
•Cinnamon raisin sourdough bread +200%
Move over coffee, it's a hot tea summer
•Persian tea +550%
•Matcha milk tea +170%
•Strawberry ice tea 105%
•Coco milk tea +90%
•Lemon ice tea +90%
Home Décor
Home décor this year, according to Pinterest, will be all about vibrant and personalized ideas. Instead of generic beige color inspired from minimalist trends, people are now opting for décor that bursts with color, comfort and character. This approach makes them reflect their individual personalities creating a welcoming sanctuary that feels uniquely their own. Inspired by the timeless elegance of Nancy Meyers' signature style and her ability to infuse warmth and sophistication into every space, individuals are drawn to eclectic vintage decor that tells a story and adds a sense of nostalgia and charm.
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Search for home décor trends:
Nancy Meyers core
•Nancy Meyers living room +2090%
•Nancy Meyers bedroom +1505%
•Nancy Meyers homes +2055%
•Nancy Meyers kitchen +620%
“Dopamine decor” (+280%)
•Grandma core bedroom +2605%
•Whimsical decor +4690%
•Fairycore bedroom +420%
•Pastel desk +8995%
•Color drenching +990%
•Pastel eclectic decor +130%
Eclectic vintage
•Vintage eclectic home +1418%
•Tea sets vintage +168%
•Vintage plates on wall +119%
•Vintage dinnerware +212%
•Vintage americana +164%
Things to do in Summer
People are looking up to plan their summer entertaining and social activities, with searches for summer tea parties and themed dinner parties on the rise. The latest season of Bridgerton is inspiring a trend in creative tea recipes and gatherings centered around high tea and floral decor. For those focusing on food-centric events, searches for "dinner party" have surged by over 6000%, indicating a growing preference for intimate gatherings with family and friends at home. Below are the key trends.
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Search trends for summer activities (dinner parties and tea parties):
Charming tea parties
•Bridgerton tea party +430%
•High tea food ideas +177%
•Afternoon tea party ideas +165%
•Floral tea party +160%
Throwing a “themed dinner party” (+44%)
•Fairy dinner party +150%
•Greek dinner party +75%
•Chinese dinner party +70%
•Coastal dinner party +70%
•Vintage dinner party +30%
