IPL: Viacom18 has won the women's IPL media rights, as per latest announcement made by Jay Shah, Honorary Secretary, BCCI
For advertisers, two separate entities bagging the TV and digital rights augur well as it would give them more options.
Indian Premier League media rights sold for record-breaking amount as BCCI's T20 cricket league becomes even richer.
Bhairav Shanth, a brand and marketing expert, explains why IPL will continue to be a commercial success.
A pioneering Bombay Talkies debut film facilitated the first broadcast rights-holding filming and screening of an Indian cricket tournament.
The IPL media rights are being e-auctioned and officially, the names of the winners have not been revealed yet.
Digital is in a win-win position as live sports broadcasting looks to ride greater bandwidth and mobility in the 2023-2027 IPL cycle.
IPL media rights have broken all records as Disney-Star, SONY, Viacom 18 flex their financial muscle
The battle for Packages A (India TV Rights) and B (India Digital Rights) will continue on Monday. Viacom18, Disney-Star, Sony and Zee were involved in a near...
BCCI can expect to make at least Rs 40,000 crores by selling IPL media rights, more than double the value STAR India paid in the previous five-year cycle.
Since mid-2021 Amazon has been aggressively planning to acquire the digital rights for IPL through its OTT platform Amazon Prime
STAR India, Reliance, SONY among top bidders for new five-year cycle starting 2023 for IPL media rights.
Broadcasters and brands are expected to break their bank to win the IPL media rights for the next five years.