Every year, the design world prepares itself for Pantone to reveal its colour of the year. While in 2023, the shade was Viva Magenta, last Thursday, the global authority on colour revealed "Peach Fuzz" as this year's dominating shade. The announcement also notes that the velvety, gentle peach tone has been chosen as it represents the enriching of mind, body and heart.
If you are wondering what goes behind the selection of a shade from thousands, the answer is—a whole lot! The Pantone Colour of the Year 2024 is chosen after a year-long research by a team of human prognosticators who travel all over the world surveying fashion and design to forecast what's next.
If you want to discover the warmth and the elegance the shade has been recognised for, there's enough reason to visit Jaipur. While the city has earned the epithet "Pink City" due to the prominent buildings made with red sandstone and pink sandstone, the colour has taken a distinct shade over time that very closely resembles the colour of the year.