Last year it was "Very Peri", associated with inventiveness and creativity. The Pantone Colour of the Year for 2023 is Viva Magenta. With the code name Pantone 18-1750, the colour is all about a new dynamic, and writing "a new narrative." What influenced this year's decision is the many challenges that the world has faced in the past couple of years, like the COVID-19 pandemic. Pantone has said that the colour denotes a new vision, and communicates power.
Inspiration
Pantone Colour Of The Year 2023 5 Destinations Where You Can Experience Viva Magenta
An unconventional shade for an unconventional time" is how Pantone describes the colour of 2023, Viva Magenta
OT Staff
5 January 2023
The Hitachi Seaside Park in Ibaraki prefecture, Japan, turns into a sea of magenta in autumn due to the presence of Kochia scoparia bushes
The Hitachi Seaside Park in Ibaraki prefecture, Japan, turns into a sea of magenta in autumn due to the presence of Kochia scoparia bushes
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