The tourism "heart" has travelled a long way. What began as an advertising campaign for promoting New York in 1977—I ❤️ NY—is now ubiquitous everywhere in India, from big metro cities (and even neighbourhoods) to smaller towns and villages tucked away in remote regions of the country.
India
Anini: The Beating Heart Of Dibang Valley, A Hidden Gem In Arunachal Pradesh
Anini may still be considered "offbeat" in the age of social media, as travelling there is not for the faint-hearted
Ananda Banerjee
5 March 2025
A large heart-shaped natural formation on an escarpment outside Anini Photo: Ananda Banerjee
A large heart-shaped natural formation on an escarpment outside Anini Photo: Ananda Banerjee
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