The most difficult lesson for the RSS was to learn that their pan-Indian presentation fails to lure most Tamils into their fold. When the Ayodhya movement gained traction in many states, it did not have a major impact in Tamil Nadu as people here worshiped Shiva, Vishnu and various Ammans (Goddesses) and Lord Rama was not a part of the worshipping pantheon. When the all-India singular icon mobilisation was not working in early the 1990s, they moved to valorise Lord Ganesh. Lord Ganesh, known in Tamil Nadu as Pillaiyar, is a beloved icon for many as he is known for is playfulness and kindness in granting instant boons. The attempt to weaponise him failed. Then, they moved towards Lord Muruga, who is popularly known as the Tamil God. The RSS-supported groups, including the Union Minister of State L. Murugan, tried to pit Lord Muruga against the Muslims in what is known as “Thiruparankundram communal flashpoint”. But despite having a huge funding, the Union Government and mobilisation through inducement, it refused to ignite.