IPL,overseen by BCCI, is a spectacular money-spinner. In abject contrast, football, and ISL, is cash-strapped and dogged by losses. Terrible governance is the only culprit.
-
-
The much-criticised commercialisation of cricket is actually the cornerstone of India’s on-field dominance, writes angel investor and former marketing VP of PepsiCo Lloyd Mathias
Advertisement
Newsletter
Signup for Outlook and get curated content to your inbox everyday.