His journey forms part of a wider trend. According to Vignesh Karthik K. R., author of The Dravidian Pathway and a postdoctoral research affiliate at Leiden University, younger Tamils are discovering Periyar in ways distinct from previous generations. For their parents and grandparents, he notes, Periyar was “a living presence or a recent memory… someone you either revered or denounced depending on your commitment to equality or to hierarchy.” Responses to him were often inherited alongside caste, gender roles and political loyalties. Today, however, Periyar reaches younger people through books, study circles, Instagram reels, YouTube snippets, memes, podcasts and subtitled speeches.