The BJP’s election strategy diverged from its usual emphasis on Hindutva and instead focused primarily on attacking Kejriwal and his government. By making corruption, governance, and the AAP’s leadership style central themes, the BJP successfully appealed to a wider voter base, including those disillusioned by AAP's internal contradictions. The BJP also highlighted everyday issues like air pollution, traffic woes, and public safety, resonating with local residents. Additionally, by promoting central government welfare schemes, they consolidated their support among specific communities, including Purvanchalis and slum dwellers.