After #KiKi Challenge, now it's #BirdBox challenge that has taken over netizens.
In December, the global streaming platform Netflix's popular movie "Bird Box" captured audiences and sparked debates amongst its 45 million viewers during the first week of release.
Since then, the film, starring actress Sandra Bullock, has given rise to the dangerous internet "challenge", and Netflix is urging fans of the movie not to take the challenge.
People have been uploading and sharing videos of themselves, wandering around blindfolded, doing the #BirdboxChallenge, which is inspired by scenes depicted in the movie.
In the film, Bullock (Melanie) and two children (Boy and Girl) navigate a post-apocalyptic world while blindfolded to avoid seeing an ominous figure. In "Bird Box," seeing the mysterious monster has deadly consequences.
What is BirdBox challenge?
The challenge asks people to live their daily life blindfolded. Whether it's completing some tasks or just walking down the street or in their house, people have to blindfold themselves and shoot a video. That is the challenge and people are actually doing it.
The challenge has also led to some insane viral videos. People are even doing a 24-hour challenge and documenting it all.
Here are some of those videos:
In one video, a blindfolded family of three is seen running around indoors for eight seconds before a toddler smashes into a wall. In another video on Twitter, a motorist covers his eyes with a beanie hat while driving on a highway.
In the above video, a group was walking together around the streets of New York City blindfolded. One man starts running and ends up falling down many stairs of a subway entrance, and it looks horrifyingly painful.
After the sudden rise in the number of videos being shared on the challenge on social media, the Netflix on Thursday warned the netizens.
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.— Netflix US (@netflix) January 2, 2019
Taking to Twitter, Netflix wrote: "Can't believe I have to say this, but: Please don't hurt yourselves with this #BirdboxChallenge. We don't know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes."
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