The reason behind the move is an improved Zomato platform with Artificial Intelligence-driven bots and automation in resolving customer queries that have led to an overall reduction in direct order-related support queries, Zomato said.
Parle, best known for its Parle-G and Marie brand of biscuits in India, is not the only food product firm to raise concerns about the sluggish demand. Earlier this month, biscuits manufacturer Britannia Industries Limited also flagged the issue.
Theirs is a unique partnership that successfully ground down the anti-BJP narratives around demonetisation, farm distress and job flight, getting people across sections to vote for Modi. And Amit Shah’s realpolitik may now enable the PM to build an inclusive image.