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A commuter rides past a banner publicising govt’s vaccination drive, and thanking Prime Minister Narendra Modi, in New Delhi.

PTI Photo/ Manvender Vashist
Bollywood actor Mouni Roy takes selfie with One Plus 7T series mobile phone during the launch of the Experience Store, in Kolkata.

PTI Photo
Bollywood actor Vaani Kapoor at a promotional event, in Mumbai.

PTI Photo
Indian cricketer Mahendra Singh Dhoni at the launch of Panerai watches in Mumbai.

PTI Photo/Mitesh Bhuvad
BWF World Champion PV Sindhu with her father PV Ramana, during the shooting of an advertisment, in Mumbai

PTI Photo
Senior Congress leader Anand Sharma with party spokesperson Randeep Surjewala and other leaders during the launch of the party's publicity campaign, at AICC in New Delhi.

PTI Photo/Manvender Vashist
The ubiquitous Sasha Chettri, face of Airtel

Photograph by Apoorva Salkade
Bollywood actress Tapasee Pannu during a product launch, in Mumbai.

PTI Photo/Shirish Shete
Top of the Crop

She is not among the simpering, saucily beautiful women that Bollywood delivers as pin-ups of the age. But the achingly desirable Disha Patani, who does h...
This image provided by Racing NSW shows an artist’s impression of how horse race advertising will look on the Sydney Opera House. A plan to project a horse racing advertisement o...

Racing NSW via AP
Bypassers gather around the site where a hoarding collapsed, near Juna Bazar in Pune. Three people were killed and at least six others were injured in the accident.

PTI Photo
Indian cricket captain Virat Kohli during the launch of Tissot Chrono XL classic watch, in Mumbai.

PTI Photo/Shashank Parade
People walk by a Nike advertisement featuring Colin Kaepernick on display, in New York. Nike this week unveiled the deal with the former San Francisco 49ers quarterback, who's know...

AP Photo/Mark Lennihan
Miss World 2017 Manushi Chhillar poses for a photo during a promotional event, in Mumbai.

PTI Photo/Shashank Parade
Name On The Lists

Didn’t she stand out for being the only family-member disinclined towards acting? What made Shweta Nanda take the inevitable plunge into the family trade isn’t known, but there...

Photograph by Getty Images
Kendall Jenner attends the Longchamp Fifth Avenue store opening in New York.

Photo by Andy Kropa/Invision/AP
Actress Yami Gautam at the launch of 'Make in India' iVVO mobile phones in New Delhi.

PTI Photo by Atul Yadav
Actress Yami Gautam at the launch of 'Make in India' iVVO mobile phones in New Delhi.

PTI Photo by Atul Yadav
Vehicles drive past billboards of M3M developers near the proposed site for the Trump Towers in Gurgaon, a suburb of New Delhi.

AP Photo/Altaf Qadri
FC Barcelona's Lionel Messi gestures during a commercial event in Barcelona, Spain.

AP Photo/Manu Fernandez

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Website

Sex Sells: Intelligent Strategy Or Yet Another Tool To Objectify Women?

The question is, is using sex as a tool to sell a product inherently unethical?

Apr 03, 2021

| Nandni Sharma
Texas Attorney General Suing Google Over Alleged Anti-Competitive Ad Tech Practices

The suit accuses Google of abusing its market power to rig auctions for placing ads and drive up online advertising pricing.

Dec 17, 2020

| PTI
Trolling, Boycott Calls Force Tanishq To Withdraw Ad

The ad which showed a pregnant Hindu woman in a Muslim household was attacked for 'promoting love Jihad' and `fake secularism'.

Oct 13, 2020

| Outlook Web Bureau
Congress' 'Chowkidaar Chor Hai' Ad Banned By Election Commission In Madhya Pradesh

Chief Election Officer V.L. Kantarao has directed action against the Congress for the 'Chowkidaar Chor Hai' advertisement, besides issuing a notice to the party.

Apr 18, 2019

| Outlook Web Bureau
Political Ad Campaigns On Facebook Cross Rs 10 Cr, BJP Supporters Continue To Lead

The BJP had about 1,100 ads and spent over Rs 36.2 lakh, while other pages like 'My First Vote for Modi' and 'Nation with NaMo' also had large spending.

Apr 07, 2019

| Outlook Web Bureau
J&K Govt 'Informally' Stops Ads To Leading Urdu Daily In Kashmir

The Jammu and Kashmir government had earlier stopped government advertisements to two English dailies, 'Greater Kashmir', the largest in terms of circulation, and 'Kashmir Reader'

Apr 04, 2019

| Naseer Ganai
After Railway Tickets, Air India Boarding Pass Has PM Modi Pictures; Airline Says Looking Into It

Air India said the boarding passes featuring the photographs of Prime Minister Narendra Modi, which were third-party advertisements, would be withdrawn if they are found to be in violation of the Model Code of Conduct.

Mar 25, 2019

| Outlook Web Bureau
ICC-GoDaddy Deal Proves Demand For ‘Daddy Cool’ Dhoni Is Still Growing

GoDaddy will use Dhoni’s photos etc. in its advertisement campaign during the upcoming World Cup and related events.

Mar 15, 2019

| Qaiser Mohammad Ali
Google Banned Over 2 Billion Misleading Ads In 2018

Through its 'Bad Ads Report', Google shares key actions and data to keep the ecosystem safe through its policies across platforms.

Mar 14, 2019

| Outlook Web Bureau
For First Time In Lok Sabha Polls, Candidates Will Have To Advertise Criminal Records

The Election Commission said that candidates with criminal antecedents are required to publish information in this regard in newspapers and through television channels on three occasions during the campaign period.

Mar 11, 2019

| Outlook Web Bureau

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Magazine

Postcards From The Newsroom

Living in the global village also means living with the global village idiots. We shouldn't romanticise Old Media: but democracies need news organisations.

Dec 02, 2020

| Robin Jeffrey
Who Said Coronavirus Is a Damper? Brands Ride On Creativity To Go Bullish

Trusted brands like Dettol and Lifebuoy found new ways to sell since hygiene was the buzzword during the coronavirus pandemic

May 08, 2020

| Jyotika Sood
24 Hours In Life Of Chetan Sashital: His Master's Voice And Daily Journey of Being A 'Kaansen'

Chetan Sashital is a voice artist in Mumbai. In a career spanning 30 years, he has dubbed for 30,000-plus characters, including Sachin Tendulkar, Big B and Donald Duck

Nov 21, 2019

| Giridhar Jha
Like It Or Not, Big-Spending Political Parties Find New Playing Field In Facebook

If social media is a rage, how can political parties be far behind? And when it's election time, propaganda rules the roost. Facebook ran all the way to the bank through paid advertisements from BJP and Congress

May 15, 2019

| Siddhartha Mishra
MS Dhoni: Goodluck Charm, Talismanic And An Advertiser’s Delight

With success, Mahendra Singh Dhoni’s fortunes have upwardly mobile. The former Indian captain gave India a spot among the highest earners in sports and continues to match the likes of Virat Kohli, dollar-for-dollar.

Apr 18, 2019

| Qaiser Mohammad Ali
Time’s Filter: Made For Each Other

They are the faces that launch a thousand products. Some are famous now; some are forever touched by the magic of old ads.

Mar 19, 2019

| Arshia Dhar
Winners And Losers In Naveen’s Blitzkrieg

Odisha sarkar’s ad spend is drawing more flak than ever

Feb 20, 2019

| Sandeep Sahu
G-Rex And Traditional Media

Tech companies have been eating the lunch of the media business by swiping a growing share of its main source of income: ad revenues

Jan 11, 2018

| R. Jagannathan
Click G For Media Monopoly

With many teeth in the information dissemination pie, Google has popped up as the new Big Media—without really creating any ‘content’

Jan 11, 2018

| Siddhartha Mishra
That Waterfall We Bathed In

The advent of television spawned the first of the ads that were truly Indian in flavour. Pops Sridhar looks at the iconic ones that triggered our common dreams.

Oct 13, 2017

| Prahlad Kakkar
Board Game Battles

BCCI officials fight tooth and nail against transparency, this time over IPL rights auction

Aug 03, 2017

| Qaiser Mohammad Ali
Popular Paints Of Prejudice

My personal act—walking out of that comedy show—became a public stance because many people related to the problem of ‘colourism’ in India

Apr 21, 2017

| Tannishtha Chatterjee