A completely bootstrapped venture, Earthling First began with a team of five people and soon spread to 22 cities right before the pandemic disrupted the business. “In the first five years, we offered different services to our clients, which included event management, waste management and sustainable consultancy. Each city has its own composting and disposal system, so we spent these years figuring out the gaps in waste management,” she adds. Incorporating careful waste assessment during the planning stage to using biodegradable, local products, Earthling First takes the route of holistic sustainability.