With post-370 Kashmir seeing signboards come up at several spots showing the distances of places in Hindi, too, besides Urdu and English, and with government websites displaying information in Hindi and Urdu also, not just in English, many local politicians have complained of a “cultural invasion”. “Use of Hindi in Kashmir is an attack on our culture, but the BJP won’t succeed in its designs,” says senior Congress leader G.N. Monga. National Conference spokesperson Imran Nabi Dar accuses the BJP of weaponising the language issue for vote-bank politics. “Urdu is not the language of Muslims alone,” he says. “Even in Jammu, people from other faiths read and write Urdu. The BJP has been trying to stoke communal fires by raising such issues.” PDP spokesperson Mohit Bhan agrees, saying the BJP’s opposition to the Urdu requirement for naib tehsildars is uncalled for. “Urdu is deeply rooted in India’s culture and serves as a bridge connecting people of all religions,” he says.