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India’s Largest Rice Brand Steps Forward To Serve Millions

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India’s Largest Rice Brand Steps Forward To Serve Millions
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KRBL Ltd. - World’s largest rice millers & owners of Brand India Gate, along with Michelin star Chef Vikas Khanna recently organized world’s largest food drive “Barkat” with more than 2 million meals being distributed to help vulnerable marginalized communities.

KRBL has been supporting Vikas’s noble effort of feeding millions of migrant workers, daily wagers, poor and under privileged people throughout the Covid-19 lockdown period across the country.

In order to lift the spirits of people and help them during these tough times, Chef Vikas Khanna started this movement to #FeedIndia. Barkat, an event under this initiative, hosted by Chef Vikas Khanna along with India Gate saw huge success as more than 10,000 bags containing dry rations were distributed across different parts of Delhi-NCR serving 2 Million meals to those in need.

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Speaking regarding the campaign, CMD KRBL-India Gate Basmati Rice- Mr Anil Mittal Said “At India Gate, we deeply associate ourselves with the old Indian values of sharing, helping the needy and underprivileged within our society. During this pandemic, we joined hands with Chef Vikas Khanna to provide meals to lakhs of migrant workers, poor families, slum dwellers and daily wagers who were struggling for basic necessities every day. Vikas’s #feedindia campaign is a big step towards bringing happiness into thousands of marginalized communities and families who were left out from any help till now. We wish Vikas best of luck for his astounding endeavours and pledge our support for many more such initiatives in the future as well”

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Chef Vikas Khanna, said, “Some partnerships are beyond commerce, it becomes a part of your being … this for me is one such collaboration. I am extremely proud of the work we have been able to do and ensure food for millions of people together. India Gate truly epitomised giving back to the community and we surely see this as a long term commitment to ensure food on every plate. I take immense pride in thanking India Gate for their constant support during the pandemic. This initiative would not have been possible without their support. We hope to work together on more such initiatives and serve meals to those in need.”

KRBL Ltd. has been extending support to feed lakhs of people since the start of lockdown and has provided more than 20 lakh meals under their campaign #UmeedhainHum. It is an initiative to get food to old- age homes, orphanages & leprosy centres and millions of other families in India who are not only fighting against Corona, but also against hunger.

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