Digital media start-up, iCafe Podcasts, will launch on Sunday an audio network to help personal and corporate brands touch their target audience.
The audio network aims to "help personal and corporate brands touch their target audience with logical and entertaining communication invoking wisdom, nostalgia, faith and emotional connect by addressing issues related to their line of business".
Co-founder Koral Dasgupta said: “I have learnt that each person’s identity is supported by the stories of their life. Add voice to the script and it becomes drawing room storytelling that is culturally embedded in our value system. iCafe will recreate the experience virtually by augmenting human connect and nostalgia, while networking with knowledge banks and entertainers.”
iCafe is an audio-only channel in the business of global content curation, content creation, production and distribution. the statement by the iCafe Podcasts said.
Abhijeet Thakar, co-founder, said, “I see a great shift in the content consumption and podcast is a great medium for the people on-the-go...This wave of spoken word content is only going to get bigger with iCafe.”
iCafe Podcasts is a joint venture between Tell Me Your Story and Zero Hour Entertainment.
The digital media start-up is launching with fun shows on books, parenting and a Bengali series on the typical traits of the community.