Harsh Parekh, Pioneering The Future Of Wellness In India’s Health & Nutrition Industry

Harsh Parekh is the Founder and CEO of G.O.A.T Fit, India’s first performance-enhancing supplement brand that is clean, scientifically formulated, and rigorously tested for results. In less than six months, Harsh has taken G.O.A.T Fit from a bootstrapped idea to becoming the #1 ranked product on Amazon India’s Hot & New Releases in Health and Fitness—a feat achieved with zero paid influencer marketing and zero external funding.

With over 18 years of experience in marketing and advertisement, Harsh has led high-impact roles at Wow Skin Science, Times Group, and worked with brands like Nykaa, Myntra, FirstCry and CultFit—to build consumer love and growth at scale. But it was a personal journey that fueled his entrepreneurial leap.

Having started working at the age of 17, Harsh was no stranger to hustle or resilience. A skinny teenager who once got bullied for being physically weak, he began working out at 14—and unknowingly planted the seed for a lifelong obsession with fitness and clean nutrition.

Today, he brings that same obsession to G.O.A.T Fit—a brand that doesn’t just sell supplements, but stands for a bigger mission: to clean up India’s broken supplement market. With over 70% of brands reportedly making false label claims and containing traces of pesticides, fungal and bacterial contamination, Harsh’s response was simple—build a brand that doesn’t cut corners. Every G.O.A.T Fit product is tested to ensure purity, zero sugar, and 100% ingredient accuracy.

But perhaps what makes Harsh different—and worth talking to—isn’t just the brand story. It’s the founder's story. He taught himself Illustrator to design his own packaging. Ran operations from cafés while downsizing his home to keep costs lean. Grew orders from 50 to 600+ per month purely via organic UGC, Performance Marketing, and Amazon Sponsored Product Campaigns. And turned everyday creators into a sales and discovery engine, cracking a playbook that many funded D2C brands are still trying to solve.

Today, Harsh is building not just a company, but a movement—of informed, no-nonsense fitness enthusiasts who want supplements that actually work. His voice, much like his brand, is real, in-your-face, slightly cheeky—and refreshingly credible in an industry often filled with fluff.

He’s now being recognized as one of the emerging voices in India’s growing fitness economy—at the intersection of wellness, science, and direct-to-consumer innovation. Media houses looking to feature insights on the business of fitness, the science of supplements, or the rise of bootstrapped D2C brands, will find in Harsh a goldmine of perspective, ideas, and unapologetic honesty.

G.O.A.T Fit is India’s first performance-enhancing supplement brand built on science, integrity, and zero compromise. Founded in 2023 by Harsh Parekh—a former marketing head turned first-time entrepreneur—G.O.A.T Fit has rapidly become a breakout name in India’s ₹7,000+ Cr fitness supplement market. Entirely bootstrapped and powered by word-of-mouth, the brand defied industry norms by reaching the Top 10 fitness products on Amazon India within just four months.

With a mission to clean up India’s broken supplement space—where 70% of brands carry misleading labels and unsafe ingredients—G.O.A.T Fit delivers products that are lab-tested post-manufacturing for purity, safety, and accuracy. The flagship Colossal Preworkout became Amazon’s #1 Hot & New Release within 28 days of launch, with no influencer marketing and zero VC funding.

The product lineup includes 100% pure Creatine Monohydrate, and upcoming innovations like Flavoured Creatine, Hybrid Creatine, Innovative Energy Drink Formulas, and a Protein range designed for real performance and recovery.

What sets G.O.A.T Fit apart is its uncompromising formula philosophy, bold branding, and community-led growth—driven entirely by authentic user content. In a market flooded with fluff, G.O.A.T Fit is a rebellion—an honest, science-backed movement reshaping how India supplements.

For more information, please visit: www.goatfit.in