In 2023, she decided to set up the White Owl book lounge to provide readers a comfortable space to indulge in their favourite activity: reading. As book launches, author-reader interactions and fireside chats about books and writing went on at the lounge, the idea of launching a literary festival sprouted. Viketuno, who was a sociology student in her university days, had never imagined that she would run a bookstore and a library, let alone launch a lit fest. “The footfall at the White Owl library and at our book fairs encouraged me to take on the challenge of launching a lit fest,” she says, sharing that the search for sponsors was a major challenge.