American Pecans collaborated with luxury heritage brands ITRH and IBTIDA - Ek Mehfil as the official snacking partner for their festive Diwali celebration.
The partnership highlighted pecans as a health-conscious, premium alternative for traditional Indian festive gifting and entertaining.
Guests at the event sampled curated pecan-infused recipes designed to showcasing the nut's flavor profile and nutritional benefits.
American Pecans Partners As Official Snacking Partner For ITRH Ki Diwali X IBTIDA - Ek Mehfil
The American Pecan Council collaborates with luxury heritage brands to position versatile, nutrient-dense pecans as an ideal choice for festive gifting and celebrations.
Summary
Rekha Bhardwaj with American Pecans at ITRH Ki Diwali with IBTIDA- Ek Mehfil
The festive season calls for great food, wonderful company and moments worth celebrating- American Pecans brought these elements together as the snacking partner for ITRH Ki Diwali x IBTIDA - Ek Mehfil, a strategic partnership led by branding and marketing agency Bottomline Media Pvt. Ltd. Hosted by Mohit Rai & Ridhi Bansal, the celebration witnessed some of the biggest names from the entertainment and fashion worlds for a memorable Diwali gathering.
American Pecans added a flavorful dimension to the festivities, celebrating the joy of snacking with a nut known for its naturally rich, buttery taste, delicate sweetness and satisfying crunch. Versatile and delicious, American Pecans make for an enjoyable snack on their own and a delightful addition to festive recipes, from indulgent desserts to savoury creations. Their distinctive flavour makes them a fitting addition to celebrations where food is as much a part of the experience as the company.
The evening saw the presence of Shilpa Shetty, Huma Qureshi, Mrunal Thakur, Kusha Kapila, Sophie Choudry and Nimrat Kaur, Aparshakti Khurana among other guests. Adding a soulful musical note to the celebrations, Rekha Bhardwaj delivered a captivating performance, bringing warmth and melody to the festive atmosphere.
With American Pecans bringing their signature flavour to the occasion, ITRH Ki Diwali x IBTIDA - Ek Mehfil celebrated the many pleasures of the season, where delicious snacking, music and togetherness came together to make the festive experience even more special.
(Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.).
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