In a bid to provide its customers with an enhanced sales and after-sales experience, Skoda India has announced multiple new initiatives under its ambitious INDIA 2.0 Project. Let’s take a look at what each one of them has to offer.
Skoda has renovated its dealerships and service outlets across the country with a more functional layout to enhance the experience of both existing owners as well as prospective customers.
The carmaker is also offering a 4-year warranty and roadside assistance package as well an optional 4-year maintenance package for all its entire model range.
MySkoda smartphone app gets new updates that allow owners to digitise their car ownership experience. The updated app provides services such as tablet-based job card processing, service cost calculator, accessories shop along with car locator and access to Skoda's DriveTribe community, among others.
The app also gets a live service tracking facility which lets you keep a tab on the various of stages of servicing, including the time it takes to complete the entire process. Skoda is also offering a same-day delivery option for periodic services and minor repairs on prior appointment.
It has also introduced ‘Auto Part’, a digital tool which helps customers access the prices of various spare parts. The tool aims to ensure transparency in prices, while also providing easy availability and reduced waiting period for particular parts.
For more details, refer to the company’s official statement below
Press Release (Compressed):
Mumbai, 20 August 2018 –
‘MyŠKODA’ App: With ‘MyŠKODA’ mobile application (app), ŠKODA provides a single window interface between a ŠKODA customer and the brand. It is a quintessential part of ŠKODA’s efforts to digitize the entire ownership experience.
iService: With iService 1.0, ŠKODA AUTO India has enabled a standardized and paperless service consultation process. This tablet-based job card processing will enable a faster turnaround time, and premium and consistent post sales workshop experience.
AI Chat Bot: ŠKODA AUTO has introduced an AI-enabled Chat Bot facilitating 24x7 customer support services and enhanced customer interactions. The Chat Bot warrants reduced turnaround time, personalized support services, and stronger data-driven customer relationships.
Assured Same Day Delivery – Service: Through an appointment based process for periodic maintenance services and minor repairs, ŠKODA will ensure that a vehicle is delivered back to a ŠKODA customer on the same day of its routine service. This facility will transcend locations and be available across ŠKODA’s entire service network.
PPSO (Package Pricing System Online): enables a user to secure an accurate cost of repair taking into account the specification of a vehicle or VIN, the cost of a spare part, ŠKODA’s recommended row of operations towards accomplishment of a particular service or repair work, and conforming labour charges, thereby enabling transparency in pricing, enhanced quality of job work, and uniformity of charges across service network.
Auto Part: is an automated spare part ordering tool planted at ŠKODA dealership facilities which ensures that ‘the right part is made available, at the right place, in the right quantity, and at the right time’. It warrants optimum stocking of spare parts and reduced turnaround time by providing efficient supply scheduling services based on proven standardized planning processes and algorithms.
‘Peace of Mind’ Campaign: With the campaign, ŠKODA adopts a sincere and straightforward approach to answer the most frequent customer queries with regard to sales, aftersales, and the overall cost of ownership of a ŠKODA vehicle. The campaign ascertains that ‘Peace of Mind comes standard with every ŠKODA’. This recently launched 360-degree campaign will transcend media formats and run nationwide.