Nearly 20 years after it began operations in India, Honda has announced that it has sold over 15 lakh vehicles in the country so far. The first 5 lakh sales came in 14 years and 3 months, whereas it took Honda just 3 years and 7 months to sell the next 5 lakh units. However, sales really gained pace in the last 2 years and 10 months, helping the Japanese car manufacturer surpass the 15 lakh sales mark in August 2018.
Honda says the City, followed by the Amaze and the Jazz, have been the highest contributors to cumulative sales. While the City has been on sale for the longest time among the three, it’s the Amaze facelift that has been keeping dealerships abuzz with buyers. Especially since the second-gen Amaze took over, it has been clocking a monthly sales figure of nearly 10,000 units, trailing behind only the Maruti Dzire in the sub-4m compact sedan segment.
Honda’s sales network includes 341 dealerships spread across 231 cities in India. Apart from the above mentioned vehicles, the carmaker sells the Brio, WR-V, BR-V, Accord Hybrid and the CR-V, which will be replaced by its fifth-generation avatar in October 2018.
Here’s what Honda had to say about the achievement.
Honda Cars India reaches milestone of 1.5 Million happy customers in India
Mumbai, September 10, 2018: Honda Cars India Ltd, leading manufacturer of passenger cars in India today announced reaching a significant milestone of achieving 1.5 million satisfied customers in India.
Honda entered the Indian car market with its premium sedan Honda City in year 1998 and the model has been the largest contributor to the company’s cumulative sales followed by the compact family sedan Amaze and premium hatchback Honda Jazz as the next two contributing models. With a rich product portfolio of 8 models in various segments, Honda’s models are strongly associated with advanced design and technology, apart from its established qualities of durability, reliability and fuel-efficiency.
The company has a strong sales and distribution network of 341 facilities in 231 cities across the country.
With first car sold in January 1998, HCIL reached the first 5 Lakh sales milestone in March 2012 (14 years 3 months). The journey to the next 5 lakh sales (cumulative 10 lakh) was much quicker in October 2015 (3 years 7 months) and the latest 5 lakhs (cumulative 15 lakh) have been the fastest in just 34 months.
Speaking about this achievement of HCIL in India, Mr. Rajesh Goel, Sr Vice President & Director, Honda Cars India Ltd said, “Reaching 1.5 million milestone is a proud moment for all of us at Honda Cars India Limited. This has been a phenomenal journey and at this juncture, I would like to thank all our customers, dealer partners and our supplier chain for their immense support and belief in the Honda brand. The success in the Indian market is strongly associated with Honda’s advanced design and technology, reliability, durability and fuel-efficiency that characterizes our DNA. I would like to reiterate our commitment to all our customers in India offering them the best of technology, product and services.”
HCIL has been maintaining strong sales momentum in the current fiscal year and has sold 79,599 units during April – Aug 2018 with a cumulative growth of over 9% as against 73,012 units in the corresponding period April – August 2017.