Radia discusses setting up a new team to handle Nita Ambani's publicity. Radia refers to an article in Society magazine that has been critical of Nita, saying, “she (Nita) needs to grow up out of that. Radia points out that Ratan Tata was also over-sensitive, and that her PR person Natasha handled Simone well. She believes that maybe Nita will feel comfortable if a lady handles her PR. She feels there is a nice fun side to Nita too and her philanthropy.