Tuesday, Jan 25, 2022
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Ixigo Ipo

EXCLUSIVE: Driven By Empathy, Customer-Stickiness, Ixigo Aims To Fly Higher Post IPO

EXCLUSIVE: Driven By Empathy, Customer-Stickiness, Ixigo Aims To Fly Higher Post IPO

04 November 2021

When most other OTA players were cutting costs and firing people, ixigo hired a team of 50 customer-care executives to attend to its customers during the first phase of the lockdown. Result: the portal’s sales volumes surpassed pre-Covid levels in Q3 of...

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Opinion

EXCLUSIVE: Driven By Empathy, Customer-Stickiness, Ixigo Aims To Fly Higher Post IPO

EXCLUSIVE: Driven By Empathy, Customer-Stickiness, Ixigo Aims To Fly Higher Post IPO

When most other OTA players were cutting costs and firing people, ixigo hired a team of 50 customer-care executives to attend to its customers during the first phase of the lockdown. Result: the portal’s sales volumes surpassed pre-Covid levels in Q3 of 2020 due to immense word-of-mouth publicity. Group CEO & Co-founder Aloke Bajpai talks about what has kept ixigo going.

04 November 2021
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