Narendra Modi And His Phantasmagoric Appeal
In this issue of Outlook, we look at Modi’s personality, his cult, and his brand in the light of the recent consecration of the Ram temple in Ayodhya
Formula One: Where Does Narendra Modi Draw His Force From?
Narendra Modi is not a conventional politician, but an ideologue who draws his mandate from the promise of hyper-capitalism
A ‘Modi-Fied’ Reality: How Every Occasion Has A Differently-Clad Modi
The Prime Minister has managed to ace the image game by being all-pervasive, and, at the same time, being an elusive political persona
Media's Undiluted Adulation For PM Narendra Modi
The Prime Minister gets the media’s undivided attention, except when the BJP or the government has suffered a setback
PM Narendra Modi Is Everywhere, All At Once
The Prime Minister has successfully crafted a particular kind of image which is key to the BJP’s electoral success. But in the process, the distinctive line between the government and the PM is getting blurred
Beyond The Modi Mandapam: Understanding PR War Machine Driving ‘Brand Modi’
The morphology of what’s now a global best-in-class war machine is a fearsome thing for anyone standing in the way.
What Makes Narendra Modi The Phenomenon He Is?
Prime Minister Narendra Modi is a phenomenon that he is because he is unbeatable and unassailable, and he has no equals in Indian politics today, writes R Balashankar.
How BJP Is Making Inroads In Kerala
Voting patterns in Kerala reveal a gradual impact of cultural Hindutva on the state’s electoral landscape.
From Saffron To Dhoti, The Emperor's New Clothes
Politicians use a carefully constructed dress sense to send out targeted messages and build a distinct image.
Does Ideology Matter At All In Today’s Indian Politics?
Nitish Kumar has switched from one alliance to the other depending on the winnability factor and the hunger to win has dominated his political career. While the ideology of social justice politics is sustained in his policies, it cannot precede his efforts to dodge any prospect of being unseated.
With Bharat Ratna To Karpoori Thakur, How The BJP Is Consolidating Voters
Though the Bharat Ratna to Karpoori Thakur may have come close to the Lok Sabha elections, the BJP has been trying to own Thakur for quite some time
The Question Of Democracy In India
At this crucial time, the weaknesses of India’s liberal democracy need to be urgently addressed and corrected
Superficial Ways Of Being Secular
Modernity opened up a secular sphere where religion could no longer simply remain religion. It has transformed religion for the better and worse.
Ayodhya Diary: An Ascetic Talks About Ram And Its Appropriation
Ram lalla's home today is not the Ram Rajya of yore as it is now a business venture where a bunch of outsiders are making money off people’s faith, says Dharam Das, a mahant of the Nirvani Akhada.















