Sainyam Arora, a Quality Assurance and Systems Engineer at Johnson Matthey and Sustainability Champion at his manufacturing site, has been engaged with this question from both a research and industrial perspective. As an undergraduate researcher at Pennsylvania State University’s Bio-Soft Materials Laboratory (B-SMaL), Arora investigated the surface chemistry and coefficient of friction of hairy cellulose nanocrystals (CNCs), exploring their suitability as petroleum-free lubricant alternatives. That research contributed to two co-authored chapters published by the Royal Society of Chemistry: Hairy Cellulose Nanocrystals: Chemistry and Applications and Cellulose Nanoparticles: Chemistry and Fundamentals, covering surface functionalization, rheological behavior, and tribological performance of CNCs.