Take for instance the company’s use of AI in HCP marketing. HiDoc has around 5,60,000 active users that spend around 2 – 2.5 hours daily on the platform. The data collected during their visits is run through a National Language Processing (NLP) software to understand the behavior of each doctor. These include parameters such as the time spent on reading articles, news, case studies, watching videos, interactions with other doctors, the calculators used, drugs searches, etc. For example, if a pediatrician is consuming more content on endocrinology, the software is able to identify him as a pediatric endocrinologist. It would then show him not just pediatric content but also pediatric endocrinology content which is more specific and relevant. Similarly, in a specialization like dermatology, the software helps is showcasing content based on the doctor’s reading habits by identifying the various buckets such as psoriasis, vitiligo, and others.