How did this situation of a sharp skew against affordable housing develop in the residential market? The runaway increase in land cost has been a major cause. Over the past few years, many developers—big and small—resorted to land banking, resulting in price escalation. Some small and medium developers, especially from Delhi-NCR, resorted to land buying for speculative purposes. They are now offloading these prime land parcels at much higher prices. They have been either outrightly selling land to big branded players or entering into joint development pacts with them, putting their land as equity. What further made matters worse were surging construction costs in terms of construction material and labour and rising interest rates, escalating the EMI-to-income ratio from 43% to 60%. This, in turn, priced out a large number of budget buyers.