Differences of opinion and sharp attacks have always been a part of political debates in Indian democracy. However, when the means of opposition descend to personal attacks and the use of fabricated modern tools that hurt an individual’s dignity and religious faith, it becomes a matter of serious concern. The incident involving Samajwadi Party president Akhilesh Yadav presenting an artificially intelligence-generated video during his press conference on Monday highlights precisely this concern. Using deepfake and AI technology to present a distorted image of a person holding a constitutional office or the head of a religious seat is not merely an attack on a political opponent; it also reflects the decline of probity, basic decorum and ethical boundaries in public life.