International

World Tourism Day 2024: How Immersive Travel Builds Global Connections

On World Tourism Day 2024, Amanpreet Bajaj, Airbnb's General Manager for India, Southeast Asia, Hong Kong, and Taiwan, explores the role of immersive travel in bridging cultural divides and promoting a harmonious world

Tourists observe and learn from traditional food preparation workshops at Mari Mari Cultural Village in Malaysia Photo: Lano Lan/Shutterstock
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As the world celebrates World Tourism Day 2024, the theme "Tourism and Peace" profoundly resonates with the changing landscape of travel. Today, tourism is more than just visiting famous landmarks; it has become an immersive experience that fosters deep connections between people, cultures, and communities. Immersive travel has emerged as a transformative tool in building a stronger and more interconnected global community.