In India’s $17 billion holiday travel market, attention often gravitates toward the big advertisers, the deep discounters, or the legacy brands clinging to tradition. But look past the noise, and you’ll find a different kind of player reshaping the ecosystem—not with hype, but with AI-powered infrastructure, a deeply embedded tech stack, deep sourcing and a traveller-first operating model.
That company is Thrillophilia, and if you haven’t paid attention yet, it’s time to start.
Thrillophilia began in 2010 as a platform for adventure activities and local experiences, building one of India’s earliest travel tech offerings. In 2021, it shifted its focus to multi-day tour packages—transforming from an activity-led brand into a full-scale holiday packages planning platform. Today, it helps hundreds of thousands of travellers plan and book trips across 70+ countries and 200+ Indian destinations, with seamless booking, personalised planning, and reliable support throughout the journey.
What stands out in this story isn’t the size of the company—it’s how clearly and effectively it’s solved problems in an industry that’s often disorganized and slow to change.
What Makes Thrillophilia India’s Popular Tour Package Brand?
At the heart of Thrillophilia’s approach is a simple insight: most travellers don’t want more choices—they want better decisions.
Instead of static PDF itineraries or fixed group departures, the platform offers an intelligent, real-time planning experience. Travellers can adjust pace, hotel category, trip length, experiences, and transport modes—all with instant visibility into price and availability.
Behind the scenes, this is powered by a robust tech stack that connects with global and local supply systems—hotels, transfers, activities, guides, permits, and more. This means trips aren’t stitched together manually. They’re built live, around the customer’s real needs.
The result: a holiday package that feels personal, not pre-packed.
Solving Problems the Industry Had Normalised
Legacy players—SOTC, Thomas Cook, Veena World—were built for a different era: group-first, fixed-date, agent-led, largely offline. Larger OTAs like MMT and Yatra aggregated listings but failed to evolve the package experience itself.
In contrast, Thrillophilia approached the problem with a product mindset:
→ Why does customisation require ten phone calls?
→ How do you offer flexibility without chaos?
→ How do you scale support without scaling costs?
→ How do you simplify discovery without flattening personalization?
The answers lay in integrating hundreds of supply APIs, deploying AI-led itinerary curation, and building a hybrid support model where 80% of issues are resolved before the customer even notices.
Why Thrillophilia Leads India’s Holiday Package Market
Thrillophilia’s rise hasn’t been accidental—it’s built on a foundation of product depth, scale, and operational clarity that few in the market can match.
The platform offers over 10,000 active tour packages across domestic and international destinations.
It has delivered more than 3.9 million trips to date, serving travellers across 200+ cities in India and 70+ countries worldwide.
With a growing network of 4,500+ verified global partners, it ensures real-time availability, competitive pricing, and reliable service across geographies.
The company has maintained a post-trip satisfaction rate of 98%+, driven by strong on-trip support and itinerary accuracy.
This scale, combined with a system that works across source cities, group sizes, and travel goals, is what makes Thrillophilia the most widely used and consistently trusted tour package brand in the country today.
It’s Not About AI. It’s About Usefulness.
Plenty of travel companies now tout AI—but Thrillophilia has taken a systems approach. The tech isn’t a feature; it’s the foundation.
AI isn’t just used for itinerary recommendations, but for lead scoring, support routing, inventory optimization, and even forecasting issues like vehicle shortages in high season or weather-related disruptions in the Northeast.
An upcoming AI-based itinerary builder, scheduled to roll out by late 2025, will give users even more control—offering smart suggestions based on season, group type, interests, and travel goals.
But what makes the tech remarkable is not its complexity. It’s the fact that it disappears. You don’t see it—you feel it working.
Reimagining the Indian Travel Persona
Another overlooked aspect of Thrillophilia’s strategy is who it builds for. While other platforms segment by budget, Thrillophilia segments by intent.
Is the user seeking cultural immersion or recovery? Is the trip a celebration or a reconnection? Is it about exploration or escape?
The platform doesn’t push generic "5N/6D" templates. A family vacation in Sri Lanka? It offers slower pacing, beachfront stays, and cultural depth. A solo trip to Japan? You get convenience, local insights, and safe navigation tools. A senior couple travelling to Europe? The plan adapts with minimal transitions, cleaner stops, and support on the go.
This human-first thinking is what makes the brand connect so deeply. Travellers don’t just feel served—they feel understood.
Why Thrillophilia Will Define the Future of Holiday Planning
The brand’s future vision isn’t about expanding into every travel vertical. It’s about doing one thing—holiday planning—better than anyone else.
The roadmap includes smarter AI powered features, deeper partner integrations, and selective offline presence to support customers who still value a face-to-face connection before their first big trip. But the mission remains clear: make travel planning effortless, intelligent, and respectful of the traveller’s time.
In an industry full of platforms competing for attention, Thrillophilia has earned something more valuable: trust.
And that’s what makes it India’s most promising—and arguably most complete—holiday package brand today.
Redefining Travel, One Journey at a Time
In an ecosystem full of platforms trying to be everything to everyone, Thrillophilia is doing something different—it’s trying to be exceptional to someone specific: the thoughtful Indian traveller who wants more than a deal.
It doesn’t shout. It doesn’t spam. It doesn’t pivot every 12 months.
Instead, it’s building slowly, profitably, and sustainably—a playbook that may not light up startup Twitter, but one that could quietly define the future of travel in India.
