Packaged chips, noodles, biscuits, chocolate, sugary drinks or juices are all mostly industrially formulated ultra-processed food products (UPFs) high in fat, sugar or salt (HFSS), known as nutrients of concern. They also contain additives, colours and flavours. These combinations are used to make them addictive. But the front-of-pack label (FOPL) does not display any such information. The Food Safety and Standards Authority of India (FSSAI) has been working on the FOPL policy for over a decade. The food industry was always consulted as a key “stakeholder” and opposed any warning that the public-health people argued for. The FSSAI called it “lack of consensus” and did little. Serious public allegations followed that the regulator was protecting industry profits.