The premier technology institution — Indian Institutes of Technology (IITs) — has a rich history of collaboration with various industries in the country and has made immense physical and intellectual contributions. However, while studying the context of sports science and technology, Prof. Dr. Mahesh Panchagnula, Head, Centre of Excellence in Sports Science Analytics (CESSA), IIT Madras, found a disconnect between the premier technology institution and the sports community, which led to the establishment of a platform at IIT Madras in 2020 to bridge the gap and collaborate with the sporting fraternity, coaches, athletes, sports scientists, exercise physiologists, and others involved in supporting athletes.